The wellness retreat opportunity: Adding high-value experiences to your holiday let

Why wellness tourism matters for your holiday let

Today's travellers want more than just a comfortable bed. They're seeking transformative experiences that support their wellbeing, from digital detoxes to active recovery breaks. With screen time averaging 6-7 hours daily, the demand for wellness escapes has never been stronger.

The UK holiday let market is already seeing the benefits. Properties in premium areas like the Peak District command £287 per night, and those offering wellness experiences can push rates even higher. Better yet, wellness packages attract bookings year-round, smoothing out seasonal dips that plague traditional lets.

Simple ways to add wellness appeal

Create dedicated spaces

You don't need a luxury spa to attract wellness guests. Start small:

Indoor options

• Transform a corner into a meditation space with cushions and soft lighting

• Ring-fence a room for yoga with mats, blocks and a mirror

• Install blackout curtains for better sleep quality

Outdoor additions

• Set up a quiet garden corner for morning stretches

• If you have a hot tub, add a privacy screening

• Research simple walking trails around your property

Partner with local wellness providers

Building a network of local partners adds value without major investment:

• Yoga instructors for sunrise sessions

• Massage therapists for in-property treatments

• Personal trainers for outdoor bootcamps

• Nutritionists for healthy meal planning

• Activity providers for guided walks or water sports

In exchange for the partnership, you could explore mutual special guest rates.

Three winning wellness package ideas

1. Digital detox retreats

Help guests disconnect and recharge:

• Provide a lockbox for devices

• Stock board games, books and art supplies

• Schedule nature activities

• Include journals for reflection

2. Stress-relief escapes

Perfect for burnt-out professionals:

• Massage therapy sessions

• Guided meditation

• Sleep enhancement kits

• Healthy meal options

3. Active recovery breaks

Ideal for fitness enthusiasts:

• Sports massage partnerships

• Recovery equipment (foam rollers, bands)

• Protein-rich meal plans

• Activity-specific stretching guides

Smart pricing strategies

With average stays now 5.68 nights and 30% of bookings made last-minute, flexibility is key:

• Set minimum stays of 3-4 nights for wellness packages

• Offer mid-week specials for professionals

• Create early bird discounts for planned retreats

• Remember that two short breaks can return 178% of weekly rental income

Marketing your wellness offering

Update your listings

Highlight wellness features across all booking platforms:

• List specific amenities (yoga mats, meditation space)

• Detail partnership offerings

• Include package information

• Feature wellness-focused guest reviews

Use keywords like "wellness retreat," "yoga holiday," and "digital detox" combined with your location. Learn more about optimising listings in our guide to mastering multi-platform promotion.

Show, don't just tell

Great wellness photography sells bookings:

• Capture sunrise yoga sessions

• Showcase healthy local breakfast spreads

• Feature peaceful spaces

• Include active guests enjoying nature

Create a dedicated hashtag and encourage guests to share their wellness moments.

Sustainability sells

65% of young tourists consider sustainability important. Align your wellness offering with eco-values:

• Source local, organic products

• Use eco-friendly cleaning supplies

• Provide reusable water bottles

• Create wildflower gardens

Read more about making your property greener in our recent article on appealing to eco-conscious travellers.

Start small, scale smart

Begin with basic amenities like yoga mats and meditation cushions. As bookings grow, add partnerships and structured packages. Track your success through:

• Occupancy rate improvements

• Average daily rate increases

• Guest satisfaction scores

• Repeat booking rates

Ready to boost your bookings?

The wellness tourism boom shows no signs of slowing. Properties that blend authentic local experiences with genuine wellness offerings will capture premium rates and loyal guests.

Travelnest's property experts can help you identify the perfect wellness additions for your property and location. Our platform makes it simple to market packages, manage bookings, and coordinate with partners, positioning you perfectly to profit from this growing market.

Don't miss out on guests willing to pay more for transformative experiences. Get in touch with Travelnest today and start your property's wellness transformation.

For more tips on maximising your holiday let income, explore our guides on multi-platform marketing, guest communication, and seasonal strategies.