Marketing tips
How to appeal to eco-conscious travellers: Practical tips for greener hosting
23 Jul 2025
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By Amanda Sanders
Eco-conscious travel is no longer a niche interest, it is fast becoming an expectation. More travellers are actively seeking sustainable places to stay, and that gives hosts a powerful opportunity. By making your property greener, you not only reduce your environmental impact but also attract more bookings from guests who care. At Travelnest, we help you market your property across multiple platforms and highlight your unique features. If sustainability is one of them, here's how to make it shine.
Reduce energy use, without compromising comfort
Eco-conscious guests appreciate efforts to minimise energy waste, but comfort still matters. Here are some practical upgrades that deliver both.
Switch to LED lighting
LED bulbs last longer and use far less energy than traditional options. They are a low-cost way to improve efficiency.Install a smart thermostat
Guests can easily control temperature, and you can reduce unnecessary energy use when the property is unoccupied.Encourage natural airflow
Ceiling fans, open windows and ventilation help reduce reliance on air conditioning, especially in mild climates.
Make recycling effortless
Recycling is important to many guests, but it needs to be simple and clear to work.
Provide clearly labelled bins
Offer separate bins for general waste, recycling and food waste. Use icons or multi-language labels to help all guests recycle correctly.Include a recycling guide
Share local recycling rules in your welcome pack or digital guestbook so guests know what goes where.Use refillable toiletries Replace single-use plastic bottles with dispensers for soap, shampoo and conditioner. This cuts waste and looks more professional.
Offer thoughtful, sustainable welcome gifts
Small details leave lasting impressions. A welcome gift is the perfect chance to show you care about both your guests and the planet.
Source locally
Choose items like handmade soaps, jam, wine or cheese from nearby businesses. This supports your local economy and reduces transport emissions.Avoid plastic packaging
Go for glass jars, paper wrapping or reusable tins and cloth bags. Sustainable packaging adds to the premium feel.Tell the story
Include a short note explaining your eco-friendly choices. Guests appreciate authenticity and love to discover local products.
Showcase your eco credentials with Travelnest
Once you have made greener upgrades, make sure guests know about them. Travelnest helps you manage your listings across platforms like Airbnb, Booking.com and Vrbo. You can update your descriptions and photos from one central place.
Be sure to include terms like eco-friendly, sustainable, locally sourced or energy-efficient. These keywords help attract the right kind of guests who are searching for properties that align with their values.
Travelnest makes sustainable hosting simple
Being an eco-conscious host is good for the environment and good for business. With Travelnest, you can market your property to more people and show off your sustainability efforts with ease.
→ Ready to reach more eco-conscious travellers? Create your free Travelnest account today
Let us help you connect with travellers who value greener stays and are looking for properties just like yours.
