Tackle more bookings during the 2025 Women’s Rugby World Cup

Why this tournament should be on your radar

From 22 August to 27 September 2025, England will welcome rugby fans for one of the biggest global sporting events of the year. As the world’s best women’s teams compete for glory, thousands of supporters, officials, and media professionals will be looking for places to stay.

Star players like England’s Marlie Packer and Zoe Aldcroft, New Zealand's Ruahei Demant, France’s Gabrielle Vernier, Australia’s Emily Chancellor, and Canada’s Sophie de Goede will all take part. Their matches are expected to attract large crowds and strong media coverage, increasing demand for places to stay near host cities.

Hotels are expected to fill up quickly. That makes short-term holiday rentals a popular choice for guests who want more flexibility, space, and a local experience.

If your property is located in or near one of the host cities, this is your chance to stand out. Whether you're an experienced host or just getting started, the tournament is a great opportunity to maximise your bookings.

Where the action will be

The 2025 tournament will take place in eight cities across England. Each city will host matches at a major stadium, which will drive demand for accommodation in and around the area.

Host cities and venues:
Brighton & Hove – Brighton & Hove Albion Stadium
Bristol – Ashton Gate
Exeter – Sandy Park
London – Twickenham Stadium (Final)
Manchester – Salford Community Stadium
Northampton – Franklin’s Gardens
Sunderland – Stadium of Light (Opening Match)
York – York Community Stadium

If your property is close to any of these cities or within easy travel distance, you’re in a great position to attract bookings from rugby fans and international visitors. Each location is expected to see strong interest, especially when matches feature star players or local favourites.

More visibility across every booking site

When you list your property with Travelnest, it’s automatically published on top global booking platforms including Airbnb, Booking.com, Vrbo and more. This allows you to reach thousands of potential guests across multiple channels without having to manage separate accounts.

By getting your property live on the platforms guests use most, you give yourself the best chance of securing bookings during this busy period.

How to make the event work for you

1. Get your listing match-ready

Fans will begin booking months before the first match. Now is the time to make sure your listing is live, well written, and looking its best across all channels. Add phrases like “perfect for Rugby World Cup stays” or “close to match venues” in your title or description to help your property appear in relevant search results.

Expect increased activity on days when top players are playing. Listings near those matches will benefit from early exposure.

2. Tailor your space to guest needs

Rugby fans often travel in groups, so highlight any features that make your space ideal for group stays. Mention sofa beds, bunk beds, multiple bathrooms, or open-plan living areas. Guests will also value fast Wi-Fi for match replays, flexible check-in options, and local tips on nearby pubs and transport.

Even small updates can help your listing stand out and attract great reviews.

3. Let smart pricing do the work

With Travelnest’s smart pricing feature, your nightly rate adjusts automatically based on local demand. This helps you stay competitive while increasing your income, especially during high-demand events like the World Cup.

Consider offering discounts for longer stays or bundles for guests following their team from city to city. Travellers following fixtures involving major teams or players are more likely to book early and stay longer.

4. Promote your property on social media

Rugby fans will be searching online before and during the tournament, especially on Instagram and Facebook. Share posts with relevant hashtags such as #RWC2025 and #RugbyStay to boost your reach.

Show off great photos of your property, point out how close you are to match venues, and include practical info like how to get to the stadium. Don’t forget to use your personalised Travelnest Direct link so guests can book with you directly. This helps you avoid platform fees and makes the booking process faster for them.

Just one good post, reel or story could lead to a commission-free booking.

Travelnest has your back

Whether you’re just getting started or already have hosting experience, Travelnest gives you everything you need to succeed.

• List on Airbnb, Booking.com, Vrbo and more
  
  

• Use smart pricing to keep your rates competitive
  
  

• Accept commission-free bookings with Travelnest Direct
  
  

• Get expert support from a team that understands your goals
  
  

We take care of the complicated parts so you can focus on what you enjoy most: hosting happy guests.