Industry insights
Six holiday‑let trends to watch in 2025
25 Aug 2025
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By Amanda Sanders
The UK vacation rental industry is evolving fast. As we move through 2025, several emerging trends are shaping guest expectations, investment strategies and how owners run their holiday lets. From data‑driven pricing to immersive guest experiences and sustainable hosting, this guide explores six key trends and how Travelnest helps owners stay ahead.
1. Growth in domestic staycations continues
The appetite for domestic travel remains strong, with 63% of UK adults planning a staycation this year - and 34% saying it will be their main holiday. The holiday rental market is forecast to reach £3.2 billion by the end of 2025 (Mintel).
How Travelnest helps: Our Property Experts track local trends so you can align pricing, availability and listing messaging with the continued staycation boom.
2. Data‑driven and dynamic pricing becomes essential
Dynamic pricing is no longer optional. Tools that respond to real‑time supply, demand, seasonality and competitor data are now critical to maximising revenue (Wikipedia). One recent study showed that modern dynamic pricing systems could boost revenue by up to 22% (arXiv).
How Travelnest helps: Our Smart Pricing engine automatically adjusts your rates based on up‑to‑date demand signals across channels to keep your listings competitive and profitable.
3. Demand for unique, immersive stays is growing
Guests are increasingly choosing properties that offer memorable, experience‑driven stays - whether that’s a converted shepherd’s hut, a coastal hideaway or a home with strong local identity and interior design. Style and story now matter as much as price.
How Travelnest helps: Our Property Experts help highlight what makes your space unique - from amenity tags to photo gallery curation so you stand out on every booking channel.
4. Glamping and wellness stays are increasingly sought after
The glamping and wellness travel segments are growing rapidly, with the UK glamping market alone expected to reach £2.5 billion by the end of 2025 (THC Homes). Guests are looking for peace, privacy and connection to nature.
How Travelnest helps: We tailor your listing to appeal to specific guest types, whether that’s wellness seekers, glampers or eco‑conscious travellers and ensure you appear in the right searches.
5. Hosts tap into tech for smarter listing management
Technology is giving hosts more control, efficiency and insight than ever before. From automation tools to performance analytics, the most successful owners are using tech to streamline operations and elevate the guest experience (Vision Linens).
How Travelnest helps: Our platform gives you a single place to manage pricing, availability, channels and reporting backed by expert support if you need it.
6. Increasing guest demand for quieter, lesser‑known areas
A growing number of travellers are skipping crowded hotspots in favour of slower, more local experiences. In fact, 66% of UK consumers say they welcome suggestions for quieter destinations and hidden gems (Mintel).
How Travelnest helps: We position your property to appeal to the right kind of traveller, whether you're in a well‑known tourist area or a peaceful rural escape.
Stay ahead with Travelnest
These trends all point to a more dynamic, experience‑led and data‑driven future for the UK holiday‑let market. Owners who adapt now will be best placed to thrive long‑term.
At Travelnest, we give you the tools and guidance to do just that - from intelligent pricing and marketing support to expert help with your listings and performance.
Create your free account or book a call to get matched with your property expert and let Travelnest help you unlock the full potential of your rental.
