How to use social media to drive summer bookings for your short-term rental

1. Choose the right platforms for your audience

Not all social media channels are created equal - and not all will suit your property or target guests. Think about who your ideal guest is and where they spend their time online.

• Instagram is perfect for showcasing beautiful visuals of your property, local scenery, and guest experiences.
  
  

• Facebook works well for engaging with community groups, sharing longer posts, and running targeted ads.
  
  

• TikTok is a rising star for travel inspiration, especially for younger audiences looking for unique stays.
  
  

• Pinterest is another visual-first platform that travelers often use for trip planning.
  
  

Focus your efforts on one or two platforms where you can consistently post and engage with followers.

2. Share seasonal, high-impact content

During summer, your social content should reflect the experiences guests can enjoy right now. Highlight what makes your location and property the ideal choice for a sunny escape.

Here are a few post ideas:

• Photos of your outdoor spaces in the sun - think patios, pools, balconies, or barbecues
  
  

• Nearby summer attractions such as beaches, festivals, or walking trails
  
  

• Behind-the-scenes snaps of your summer-ready welcome basket or a fresh set-up
  
  

• Guest reviews that mention summer stays and memorable moments
  
  

Authentic and timely content helps paint a clear picture of what guests can expect. The more visual, the better - especially on platforms like Instagram and TikTok.

3. Use hashtags and location tags strategically

To get discovered by more people, make sure your posts are easily searchable.

• Use relevant hashtags like #summergetaway, #beachstay, or #familyholiday alongside local tags like #CornwallHoliday or #LochLomondStay
  
  

• Always tag your location in posts and stories so nearby or interested users can find you
  
  

• Create a branded hashtag for your rental (e.g. #SeasideLodgeWales) so repeat guests and fans can follow and share it
  
  

This improves your visibility and allows users browsing for holidays in your area to come across your property.

4. Encourage and repost guest content

Happy guests can be your best marketing asset. Ask them to share their stay on social media and tag your profile or hashtag.

When guests post about your property, reshare their photos or stories with permission. This:

• Builds trust with new audiences
  
  

• Provides real-life testimonials
  
  

• Adds to your content library without extra effort
  
  

To make this easier, include a small card in your welcome pack encouraging guests to tag you or use your hashtag when they share.

5. Use paid ads to boost bookings

Organic reach can only go so far. If you're looking to quickly fill summer availability, paid ads on Facebook or Instagram can help.

Target people who:

• Have shown interest in travel or short stays
  
  

• Live within driving distance of your location
  
  

• Have recently searched for holidays
  
  

Set a clear goal (like booking clicks), use eye-catching visuals, and include a call-to-action that links to your Travelnest listing or booking site.

6. Make it easy to book

It’s essential to connect your social media efforts with a seamless booking experience. Every profile and post should direct users to your listing or booking page.

This is where Travelnest can help. By distributing your property across the world’s top booking sites and giving you one link to share in your bio, we make it easy for guests to find and book your stay - no matter where they discovered you.

Plus, with Travelnest’s expert guidance on pricing, photos, and listings, your property will be in the best position to convert clicks into confirmed bookings.

7. Get expert support

Need help refining your listings or identifying your ideal guest? Travelnest’s Property Experts are here to support you. Our team can help you:

• Optimise your listings for the summer season
  
  

• Recommend content and imagery to use on social media
  
  

• Analyse your performance and spot opportunities for more bookings
  
  

Whether you’re new to social media or looking to level up your strategy, having expert input can make a significant difference.

Final thoughts

Social media can be a valuable part of your summer booking strategy - when done right. By choosing the right platforms, sharing the right content, and linking it all back to a strong listing, you can turn social media engagement into real results.

Let Travelnest help you unlock the full potential of your holiday rental this summer. With powerful distribution, expert advice, and simple tools to support your success, we’re with you every step of the way.

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