Travelnest's Vacation Rental Market Predictions in 2024: What Travelers Are Looking For

At Travelnest, we’ve compiled our predictions on what travellers are looking for in vacation rentals in the coming year, along with tips for rental hosts looking to attract travellers.

Spontaneity and financial concerns: We’ve seen a 519% increase in travel searches involving "tonight" and "today," but conversion rates are low. We believe this is because many people decide to travel spontaneously based on their financial circumstances, often on payday.

Our tip for rental hosts looking to attract these travellers is to offer last-minute booking deals and to share a list of recommended activities, restaurants, and nightlife options to make their stay as relaxing and enjoyable as possible. You should also consider partnering with local pubs, restaurants, and leisure centers to offer discounts to your renters.

Personalization and reinvention: We’ve noticed that many travellers are looking to leave their worlds behind and reinvent themselves when they travel to another place, especially solo travellers. They are willing to spend more to reach a certain aesthetic, whether it be through the make of the rental car they hire or the quality of the property they stay in.

Our tip for rental hosts is to give your property its own personality using clever decor choices, such as unique art, antique furniture, or stylish touches. You should also consider partnering with rental car companies to offer discounts and make your property more attractive to these travellers.

Climate concerns and local destinations: With rising temperatures, travellers are opting for cooler countries and eco-friendly travel by choosing local destinations. They want to experience nature-based activities and explore local communities, which are more sustainable and eco-friendly than traditional destinations.

Our tips for rental hosts are to keep your property photos updated seasonally to reflect the unique climate in your area, feature local transport options and nature-based activities in your listing description, and advertise any eco-friendly features or sustainability measures your property offers.

Connection and community: With the rise of social media, travellers are seeking more opportunities to connect with locals and experience the local community. They want to learn about the culture, try new food, and engage in experiences that create lasting memories.

Our tip for rental hosts is to provide personal recommendations for local experiences and activities in your welcome guide or through other communication channels, such as wine tastings or cooking classes, to give your guests a chance to connect with others and create meaningful memories during their stay.

If you’re a rental host looking to attract travellers in 2024 and beyond, it’s important to stay up to date with the changing trends in the vacation rental market. Travel is evolving constantly, and it’s vital to adapt to the changing needs of travellers if you want to remain competitive and profitable.

We hope these tips and trends will help you attract more renters and increase the value of your vacation rental property. As always, if you have any questions or need guidance on optimizing your rental property, don't hesitate to reach out to the experts at Travelnest. We're here to help you succeed in the vacation rental market.

Find out how Travelnest can support you in hosting and promoting your vacation rental.