Marketing tips
Travelnest’s top winter tips for vacation rental hosts
6 Nov 2024
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By Sophie Eminson
Winter is coming, and with it, a unique set of challenges and opportunities for vacation rental hosts. While the colder months often mean a drop in bookings, there's plenty that savvy Airbnb hosts and vacation rental property owners can do to turn the tides in their favour. Whether you're managing a cosy cabin or a chic city apartment, these winter vacation rental tips are here to help you secure more bookings, cut costs, and maximise your profits—all while staying true to your brand's relaxed vibe. Winter can feel like a season of hibernation, with people choosing to snuggle up at home rather than venture out into the cold. For hosts, this often translates to fewer bookings and increased energy costs. But fear not! With some strategic tweaks and creative thinking, you can transform this quiet time into a season of opportunity.
Make your listing warm and inviting
Your property's online presence is your first impression—make it count. Highlight the comforting aspects of your property that cater to winter travellers. Think cosy fireplaces, plush blankets, and heated floors. If your property is in a rural area, emphasise the peace and tranquillity it offers, away from the hustle and bustle of city life.
Highlight nearby festive attractions
Incorporate local winter attractions into your listing description. Mention nearby Santa's Grottos, ice skating rinks, or charming winter markets. You're not just selling a place to stay; you're offering an experience. Competing with destinations like Center Parcs means highlighting the unique, local experiences your guests can enjoy.
Deck your halls with our festive decor tips
Get in the festive spirit by decorating your rental. This doesn't mean turning your property into a Christmas wonderland (unless that's your vibe!), but adding thoughtful touches like warm blankets, extra pillows, and perhaps a festive centrepiece can enhance the winter experience. Take new photos for your listing to showcase these seasonal updates.
Smart savings
Heating is one of the biggest expenses during winter. Installing a smart metre can help you manage these costs more effectively. Set the heating to turn on during peak hours, like early morning and evening, to keep the place warm without constantly running. Clear instructions on how to operate the heating system will prevent guests from cranking it up unnecessarily.
Room heaters vs. central heating
Consider the cost-effectiveness of using room heaters versus central heating. Room heaters can provide targeted warmth and might be cheaper if your guests only need to heat certain parts of the property. However, ensure your guests are informed about how to use them efficiently to avoid high electricity bills.
Price it right Smart Pricing strategies
Adjusting your pricing strategy for winter is crucial. Using tools like Travelnest's Smart Pricing feature can help you adapt to the season’s fluctuations, ensuring your rates are competitive. This should adjust prices during popular times like Christmas or popular events automatically.
Make promotions work for you
Opt into promotions that align with your property type. Platforms like Airbnb and Booking.com offer various promotions that can boost your visibility and increase bookings. These promotions are automated, saving you time and effort, and they're designed to maximise your reach with minimal input.
Community spirit
Building a community around your rental can create loyal customers. Engage with guests by sending personalised messages or offering small welcome gifts. Encourage them to leave reviews or share their experience on social media, creating word-of-mouth marketing that money can't buy.
Go green
Incorporating eco-friendly practices can be a draw for conscientious travellers. Use energy-efficient appliances, provide recycling options, and reduce single-use plastics. Not only does this appeal to eco-aware guests, but it can also lower your utility costs.
Feedback is gold
After each stay, seek feedback from your guests. Use this information to make improvements and show potential guests that you care about their experience. Constructive feedback can be a goldmine for making your property more appealing.
Reflecting on the winter landscape of vacation rentals
Winter is a unique time for vacation rental hosts, offering both challenges and opportunities. By adjusting your strategies and tapping into the season's offerings, you can attract more guests, manage costs, and enhance profitability. Remember, each guest is a chance to share your unique hospitality and make a lasting connection.
For those ready to take their hosting game to the next level, start implementing these tips today and watch your winter bookings flourish. If you're eager for more insights and exclusive strategies, consider joining our community of experienced hosts, where we share tips, tricks, and support to help you thrive all year round.
