Industry insights
The Oasis effect: Why vacation rental owners saw a booking surge last week
4 Sept 2024
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By Sophie Eminson
Imagine this—you wake up on a regular Tuesday morning, and by the time you go to bed, your vacation rental calendar has exploded with bookings. Sounds like a dream, right? Well, for many vacation rental owners last week, this wasn't a dream. It was their reality. Thanks to the announcement of the Oasis tour, properties in key cities saw a massive surge in reservations. Let's dig into what happened and why it matters for you as a vacation rental owner.
The Oasis tour announcement
Last week, Oasis announced their much-anticipated tour dates, including stops in Manchester, London, Dublin, Edinburgh, and Cardiff. This isn't just any tour; it's Oasis, one of the most iconic bands of our time. Naturally, fans didn't waste a second in snagging tickets and planning their trips. And that included booking luxury Airbnb stays for the night or weekend.
Surge in vacation rental bookings
At Travelnest, we noticed an extraordinary spike in bookings for our hosts, particularly in London and Manchester. The total UK gross bookings were two times higher between Tuesday, August 27 and Sunday, September 1. That’s an incredible jump, and it wasn’t a coincidence.
On August 27, the booking value generated for properties in Manchester was 32 times higher than what we saw in the days leading up to the announcement. This is a staggering figure, indicating how significant events can drive demand in specific locations.
London wasn’t far behind. Though Manchester experienced the highest surge, London also saw a noticeable increase in reservations. The Oasis effect was real, and it was sweeping through the UK. Most of these bookings were placed through Booking.com, suggesting that it’s a key channel for big events and shows.
How Travelnest can help
You can register with Travelnest to reap the benefits of big events like this instantly. We list your property across all major booking platforms, including Booking.com, ensuring maximum exposure and increased booking potential.
Easy onboarding
Travelnest makes it simple to get your property listed. Our onboarding process is straightforward and designed to get you up and running quickly.
Expert curation
Our team of experts helps curate your property listings, making them attractive to potential guests. From professional photography to compelling descriptions, we cover all the bases.
The power of big events
Big events like the Oasis tour can have a massive impact on vacation rental bookings. Understanding this can help you better prepare and take advantage of such opportunities.
Strategic planning
Knowing when major events are happening in your area allows you to plan strategically. You can adjust your pricing, availability, and marketing efforts to maximise bookings.
Enhanced visibility
During big events, visibility is key. Platforms like Booking.com offer increased exposure, but being listed on multiple platforms through Travelnest ensures you don’t miss out on potential guests. With our smart pricing feature, pricing is dynamically set so you don’t have to worry about missing out on surges in prices.
Optimised listings
Having optimised listings with high-quality photos and detailed descriptions can make a significant difference. It’s about standing out in a crowded market and attracting guests to your property. Mentioning the event and your distance from the venue
Building a community
At Travelnest, we believe in building a sense of community among our hosts. We’re not just about bookings; we’re about creating memorable experiences for both hosts and guests. We regularly engage with our hosts through newsletters, webinars, and community events. It’s a chance to share insights, learn from each other, and grow together.
We encourage our hosts to create memorable experiences for their guests. Whether it’s a welcome basket or personalised recommendations, these small touches can leave a lasting impression. We love sharing success stories from our hosts. These stories inspire others and show what’s possible with a little creativity and dedication.
Conclusion
The Oasis effect showed us the power of big events in driving vacation rental bookings. By leveraging platforms like Booking.com and partnering with Travelnest, you can maximise your exposure and increase your bookings. Remember, it’s not just about filling your calendar; it’s about creating memorable experiences for your guests. Sign up with Travelnest today and start reaping the benefits of being part of a dynamic and supportive community. Your next booking surge could be just around the corner.
