How to advertise your property on Booking.com with Travelnest

What is Booking.com?

Booking.com, established in 1996 in Amsterdam, is a globally recognised digital travel company. Its mission is to make it easier for everyone to experience the world. Operating in more than 175,000 destinations across 220 countries and territories, it connects guests with a vast range of accommodation and transportation options. These include hotels, vacation rentals, B&Bs, hostels, guest houses, flights, local experiences, and rental cars. In total, Booking.com offers over 31 million listings worldwide.

What are the benefits of listing a property on Booking.com via Travelnest?

Easy account management

Travelnest is a channel marketing software designed for holiday home owners. When you use our platform to list your property on Booking.com, we’ll create and manage your listing for you. This means you can manage all of your bookings, guest messaging, pricing, photos, and listing descriptions. You won’t need to juggle multiple sites at once. You can easily manage your listings on other booking sites such as Airbnb, Holidu, HomeToGo, Expedia, Vrbo, and Travelnest Direct, as well as your Booking.com listing, all from one single account.

Guidance from our expert team

Our team works closely with Booking.com on your behalf to identify areas for improvement where we can optimise your listings to enhance your performance on their website. Also, our property score feature will remind you of a few actions that you need to take in your account to help improve your performance on other booking sites.

Not only do we make listing management easier, but we also strive to boost your bookings. Our expert advisors offer regular optimisation and performance calls to hosts to continually help them improve their performance. Using insider knowledge, we provide tips known to secure bookings. By listing your property on Booking.com via Travelnest, you can increase occupancy, reach a diverse customer base, and reduce risk of double bookings. Last but not least, no more waiting for booking sites to respond to you in case you have any issues we're here for you!

Boost visibility with Genius programme

Boost your visibility with the Genius programme from Booking.com, offered to its partners including Travelnest. When you advertise your property through Travelnest on Booking.com, you'll have the chance to join the Genius programme, enhancing your listing's visibility among various traveller groups. Properties joining the Genius programme typically see a 70% increase in search result views from Genius customers. Also, Genius members have reported a 45% increase in bookings and a 40% rise in revenue on average.

Compared to other bookers, Genius customers tend to spend 15% more per booking, book up to twice as far in advance, and leave 29% more reviews.

You can opt in for this promotion by listing your property with Travelnest. Under 'Promotions' in your account, you'll find the option to select this for your listing on Booking.com. To qualify for the Genius programme, you must have a minimum of three reviews with an average score of 7.5 or higher. This eligibility criterion ensures the programme is accessible to properties that consistently deliver quality services to their guests. Also a badge will appear next to your property listing. 

Source: Report from Booking.com on Travelnest's top-performing properties in the Genius programme.

Increase your bookings with Preferred partner programme

The Preferred programme is an exclusive initiative that enhances visibility and recognition for top-performing properties on Booking.com. These Preferred properties are more easily noticed by guests as they appear higher in search results and are marked with Booking.com's 'thumb-up' seal of approval. This increased visibility often results in Preferred properties receiving up to 20% more bookings on average.  Under 'Promotions' in your account, you'll find the option to select this for your listing on Booking.com. To become eligible for this programme, properties need a minimum of three reviews with an average review score of 7.5 or above.

Take your visbility further with Preferred Plus

Preferred Plus is Booking.com's enhanced tier above the standard Preferred Partner programme, reserved for the highest-performing properties on the platform. It offers all the benefits of Preferred - improved search placement and the trusted 'thumbs-up' seal - along with additional visibility boosts and access to advanced performance insights to help you continue to grow.

Eligibility for Preferred Plus builds on the same foundations as the Preferred programme, with higher performance thresholds to reflect the elevated status. If you're already a Preferred partner and consistently delivering strong results, it's worth checking your eligibility in the Extranet under the 'Opportunities' tab. As with Preferred, status is reviewed periodically, so maintaining high standards across your reviews, availability, and pricing will keep you on track.

Attract mobile users with Mobile rates

Offering a mobile rate at your property increases your visibility among the growing number of guests who book via their smartphones. On Booking.com, properties that offer a dedicated mobile rate benefit from improved placement in mobile search results and a badge on their listing, making it immediately clear to mobile users that a deal is available.

Mobile bookings continue to represent a significant and growing share of all reservations made on Booking.com, and offering a competitive mobile rate is a straightforward way to tap into this audience. It can also positively influence your overall ranking on the platform, as strong mobile conversion signals are factored into how Booking.com surfaces properties in search. If you list through Travelnest, you can set up a mobile rate under 'Promotions' in your account.

How does it work?

To create a Booking.com listing, you first need to create a free Travelnest account. In this account, you'll add all the details of your property, including photos, amenities, descriptions, and pricing. In the "Fees and Channels" section, you have the option to select Booking.com as an advertising platform for your property. Not only will your property be advertised on the Booking.com site, but you can also choose to advertise it on 30 other booking sites through Travelnest.

Our system syncs your availability calendar and updates directly, eliminating the risk of double bookings. Plus, Travelnest manages booking inquiries and guest payments on your behalf.

Once our platform starts building your listing on Booking.com, the site will automatically feature your property on their affiliate sites. This gives you the advantage of extensive advertising on major search engines like Google, Bing, and Yahoo. Moreover, your property might appear on one or more of Booking.com's 17,500+ affiliate partner websites, such as Agoda, Kayak, and Trivago.

At Travelnest, we’re continually seeking to expand the options of booking sites for hosts. This enables them to actively market their property online, ensuring it's visible to a global audience, and maximising their exposure to potential guests.

What does it cost?

We charge a 5% fee for each booking, plus an additional 15% for channel services. These charges cover all Booking.com expenses and include features in your account such as Smart Pricing, which helps maintain competitive rates based on dynamic pricing. There are no hidden costs or sign-up fees, and you're not tied into a contract with Travelnest. You also won't have to pay anything until you receive payment for a booking. Additionally, for all listings that Travelnest advertises on Booking.com, the guest won't be charged any booking fee, which can help you attract more bookings. This means Travelnest only does well when you do.

Make the most of our Booking.com-specific expertise to increase bookings for your holiday property. If you're already a Booking.com user, you can synchronise your calendars with Travelnest to avoid any double bookings. Additionally, take advantage of our other channels to advertise your property on platforms like Airbnb, Holidu, HomeToGo, and many more. Let Travelnest fill your remaining occupancy.