Marketing tips
Get Euros-ready: boost your Airbnb listing for the finals
19 Jun 2024
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By Sophie Eminson
The UEFA European Football Championship, affectionately known to fans worldwide as the Euros, has begun! With the excitement building to a fever pitch, many attendees have already booked their accommodations for the preliminary rounds. However, as we race through the games, there will be a surge of fans scrambling for last-minute places to stay in key German cities. If you're an Airbnb or vacation rental host, this is your golden opportunity to shine and maximize your bookings. Let's explore how you can prepare your listing for the Euros finals and make it irresistible to football enthusiasts!
Why your listing needs an update
Keeping your listing fresh and updated is crucial. An up-to-date listing shows potential guests that you are active and attentive, which builds trust and increases the likelihood of bookings. Outdated listings can give the impression that you might not be available or that your listing might not be accurate. Plus, regular updates can also improve your visibility on Airbnb’s search algorithms, giving you that extra edge over competitors.
Captivating new photos
First impressions matter! Adding new, high-quality photos of your rental can significantly enhance its appeal. Make sure to highlight any recent upgrades or changes you've made to the space. And don't forget to capture those cozy corners and inviting amenities that make your place stand out.
Showcasing local attractions and nearby landmarks can also entice potential guests. If your property has a stunning view or a unique feature, make sure it's front and center in your photo gallery. Use natural light and stage your rooms professionally to create a welcoming atmosphere.
Highlight proximity to stadiums
One of the key factors for football fans booking accommodations is the proximity to the stadium. Clearly indicate how close your listing is to the local stadium and any other relevant venues. Provide detailed directions and transportation options to make it easy for guests to plan their trip.
Consider including a map in your listing that marks the route from your property to the stadium. This added visual can be very appealing and informative for guests who are unfamiliar with the area. Additionally, mention any local pubs or restaurants where fans can gather before or after the match.
Utilize Smart pricing
Smart pricing is a Travelnest feature that automatically adjusts your prices based on demand, availability, and other factors. With the Euros finals approaching, demand for accommodations in host cities will skyrocket. Using smart pricing ensures that you get the best possible rate for your rental without having to manually adjust prices.
This feature not only helps you maximize your earnings but also keeps your prices competitive. By staying within the market rate, you'll attract more potential guests while ensuring that you’re not underpricing your property during peak times.
City-specific tips
Berlin
Berlin is a hotspot for culture and history, making it a prime destination for football fans. Highlight any unique aspects of your property that set it apart, such as proximity to historical sites or trendy neighborhoods. Mention local transport links and how easy it is to get to major attractions.
Dortmund
Known for its passionate football culture, Dortmund is a magnet for fans. Showcase any football-themed touches in your property, such as memorabilia or décor. Provide information about nearby sports bars or fan zones where guests can soak up the atmosphere.
Gelsenkirchen
Gelsenkirchen is home to some of the most fervent football fans in Germany. If your property is close to the stadium, make that a focal point in your listing. Highlight any unique features that cater to football fans, like a big screen TV for watching matches.
Cologne
Cologne offers a mix of modernity and tradition. Highlight your property's proximity to iconic landmarks like the Cologne Cathedral. Mention any local events or festivities happening during the Euros that guests might enjoy.
Leipzig
Leipzig’s vibrant arts scene and historic architecture make it a unique destination. Showcase your property's charm and any artistic touches. Mention local galleries or music venues that guests might want to explore.
Munich
Munich is known for its rich history and festive atmosphere. Highlight your property's proximity to the famous beer gardens and historic sites. Mention any special amenities that can enhance the guest experience, like a cozy patio or a fully equipped kitchen.
Hamburg
Hamburg's picturesque harbor and lively nightlife make it a favorite among travelers. Highlight any water views or unique features of your property. Mention local hotspots for dining and entertainment that guests can enjoy.
Stuttgart
Stuttgart is renowned for its automotive history and beautiful landscapes. Highlight any scenic views from your property or proximity to parks and museums. Mention local transport options for easy access to the stadium.
Dusseldorf
Dusseldorf is known for its fashion and art scenes. Highlight your property's stylish décor and proximity to shopping districts. Mention any local cultural events happening during the Euros that guests might find interesting.
Make the most of exclusive deals
Being an Airbnb host during the Euros can provide opportunities for exclusive deals and partnerships. Consider collaborating with local businesses to offer discounts or perks to your guests. Whether it's a free drink at a local bar or a discount at a nearby restaurant, these little extras can make a big difference.
Promote these deals in your listing and communicate them directly to your guests. These additional incentives can help you stand out from other listings and provide a memorable experience for your guests.
Engage with your guests
Engagement goes beyond just a friendly welcome message. Keep in touch with your guests before and during their stay to ensure they have everything they need. Offer personalized recommendations and be available to answer any questions they might have.
Building a rapport with your guests can lead to positive reviews and repeat bookings. It also enhances the overall guest experience, making them more likely to recommend your property to friends and family.
The power of reviews
Positive reviews are crucial for attracting new guests. Encourage your guests to leave a review by providing excellent service and a memorable stay. Follow up with a thank-you message and a gentle reminder to leave a review if they enjoyed their stay.
Responding to reviews, whether positive or negative, shows that you care about your guests' experiences. It also provides an opportunity to address any issues and demonstrate your commitment to continuous improvement.
Keep an eye on competitors
Monitor other listings in your area to see what they are offering and how they are pricing their properties. This can provide valuable insights into how you can improve your own listing and stay competitive.
Use the information you gather to make adjustments to your pricing, amenities, and listing description. Staying ahead of the competition ensures that your property remains a top choice for potential guests.
Conclusion
The Euros finals present a fantastic opportunity for Airbnb and vacation rental hosts to maximize their bookings and provide an unforgettable experience for guests. By keeping your listing updated, adding new photos, highlighting proximity to stadiums, and utilizing smart pricing, you can attract more guests and make the most of this exciting event.
Take advantage of city-specific insights and engage with your guests to enhance their stay. Remember, positive reviews and continuous improvements are key to maintaining a successful rental business.
Are you ready to make your listing stand out for the Euros finals? Start implementing these tips today and get ready to welcome football fans from around the world!
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