Everything you need to know about Booking.com's Mobile Rates Discount

Understanding Booking.com mobile rates discount

With Booking.com Mobile Rates discount feature, property owners can offer a 10% discount exclusively for mobile users. By leveraging targeted promotions, Booking.com enables property owners to reach a broader audience to boost their bookings and increase visibility.

Easily combine Mobile Rates discount with other promotions

Mobile Rates Discount is even more attractive because it can be used with other Booking.com programs, like the Genius programme, and you can combine it with other promotions. When properties participate in this program, they are assigned a special badge to improve their visibility, making it easier for mobile users to find them when searching for accommodations.

The flexibility of Mobile Rates discount

Property owners can add or remove this discount anytime, giving them full control over their pricing strategy. 

In a world where mobile usage is rising, embracing the Mobile Rates Discount feature on Booking.com can be a game-changer for property owners. By tapping into this thriving trend, property owners can attract a larger audience, boost their bookings, and stay ahead in the competitive landscape of their vacation rental industry. If you're a Travelnest customer, you can offer the Mobile Rates discount here. 

Mobile Rate discount special badge appears next to a property listing. 

Mobile usage trends in 2023

According to Statista, in 2023, almost 7 billion people worldwide will be using smartphones, which means that 86% of the world's population will own one. This demonstrates how important mobile devices have become in our daily lives, as people spend an average of 4 hours each day on their smartphones for communication, entertainment, and other activities. It's also interesting to note that over 90% of smartphone users check their phones within the first hour of waking up and spend 89% of their mobile time on apps rather than websites. Also Booking.com shows that 80% of travellers use their smartphones to search for and book travel accommodations. As this trend continues, property owners must provide discounts for mobile bookings to attract this traffic and increase their bookings.

Connect with travellers worldwide through Booking.com

By listing your property on Booking.com, you open yourself to a world of possibilities. With over 28 million viewers from more than 220 countries and territories, your property gains maximum exposure and the potential to connect with guests from around the globe. The Mobile Rates Discount means that even more users can discover your property. Thanks to Booking.com's advanced mobile-specific search results, your property will be easier than ever to find, giving you a competitive edge with a prominent green badge. Take advantage of this incredible opportunity to increase occupancy rates and connect with travellers worldwide.

Attracting different types of mobile user generations and more reviews

Did you know that Millennials and Gen Zs are responsible for two-thirds of mobile bookings? These younger travellers are highly influential in the vacation rental industry because they tend to write more reviews than any other demographic. Attracting them to your business is crucial as it can significantly increase your chances of receiving more bookings and better reviews. 

According to Trustyou, each generation interacts with reviews differently, as outlined below:

• 84% of younger travellers frequently read reviews before making a booking, compared to 67% of older travellers.

  
  

• 66% of Millennials and Gen Zs actively write online reviews, while only 45% of Baby Boomers and Gen Xs provide feedback after a stay.

• 37% of Millennials and Gen Zs consistently leave a review if their experience was positive, in contrast to 24% of Baby Boomers and Gen Xs.

The Booking.com Mobile Rates discount feature and the rise of mobile usage offer property owners a great chance to increase their bookings and attract a wider audience. By providing exclusive discounts for mobile users, property owners can target younger travellers who are more likely to share their experiences and write reviews. Travelnest customers can easily combine this feature with other promotions to enhance their performance on the Booking.com channel. Embracing this feature can give property owners a competitive edge and help them connect with travellers worldwide.

Take this incredible opportunity to increase your occupancy rates and boost your online presence.