Capturing the extended stay and business travel market: Transform your holiday let's off-peak performance

Marketing tips

Capturing the extended stay and business travel market: Transform your holiday let's off-peak performance

24 Oct 2025

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By Amanda Sanders

In 2025, the line between business and leisure travel is thinner than ever. With major UK cities like Manchester reaching 83% occupancy and London maintaining 65% year-round, much of this consistency is driven by one segment: business travellers seeking flexible, cost-effective alternatives to hotels*. For holiday-let owners, this growing demand presents a valuable opportunity to extend occupancy beyond peak seasons, stabilise revenue and unlock longer-term bookings. This article outlines how to position your property to attract the £2.8 billion UK corporate extended stay market**, while still keeping your home appealing to leisure guests.

1. Why the business travel segment matters

Business travel is no longer just about suits and meeting rooms. Today’s corporate guests - especially remote professionals and project workers - are looking for:

  • Mid- to long-term stays (often 5+ nights or month-to-month contracts)

  • A home-like environment, with space, privacy and comfort

  • Greater value than hotels for longer durations

By tapping into this market, holiday-let owners can secure consistent bookings year-round, particularly in off-peak periods when leisure demand dips.


2. Business-ready amenities that attract longer stays

To appeal to business guests, your property needs to deliver on function as well as comfort. These features are increasingly expected:

  • High-speed WiFi (reliable and clearly stated in the listing)

  • Dedicated workspace (not just a dining table - consider a proper desk setup)

  • Ergonomic seating (a comfortable chair is more than a nice-to-have)

  • Smart check-in (keyless or flexible check-in times help with late arrivals)

  • Cleaning options (weekly cleans or linen changes for extended stays)

Travelnest can help highlight these features by tagging them correctly across booking platforms and optimising listing descriptions to catch business traveller searches.


3. Pricing strategies for weekly and monthly bookings

Offering discounted rates for extended stays can drive higher total earnings while reducing turnover costs. Consider:

  • Weekly pricing (5-10% less than nightly rates)

  • Monthly pricing (15-25% off standard rates, depending on season)

  • Reduced cleaning fees or bundled packages for longer bookings

With Travelnest, you can easily adjust pricing across all your channels from a single dashboard. Our dynamic pricing tools help you strike the right balance between discounting and occupancy - maximising profitability while staying competitive.


4. Where corporate guests are booking

Business travellers don’t just use traditional booking sites. Consider making your property available on platforms and channels that cater to corporate needs, such as:

  • Booking.com’s business portal

  • Airbnb for Work

  • Expedia’s corporate travel partners

Travelnest’s multi-channel distribution ensures your listing reaches both leisure and corporate audiences - without the headache of managing each site manually.


5. Marketing to business travellers (without losing leisure appeal)

It’s a balancing act. You don’t want to alienate couples or families by making your listing feel too “corporate.” Instead, focus on:

  • Dual-purpose messaging: highlight work-friendly features and relaxation options

  • Flexible branding: showcase productivity and personality

  • Clear audience targeting: adjust copy by channel (e.g. Airbnb vs Booking.com)

Travelnest’s Property Experts can help you tailor descriptions and images to appeal to both groups. That way, your listing performs well no matter the season or guest type.


6. Tax and legal considerations for longer stays

Longer bookings can bring tax implications, depending on duration and structure. You may need to:

  • Understand Council Tax or business rates thresholds for 28+ night stays

  • Check whether the property qualifies as a Furnished Holiday Let (FHL) under HMRC rules

  • Consider contractual terms and cancellation policies for month-long agreements

We recommend checking with a tax adviser if you plan to shift into the extended stay model. Meanwhile, Travelnest can help you adjust your availability calendar, pricing and cancellation policies with ease.


7. Create business-friendly packages with flexibility

One smart way to capture the market? Bundle your offering into a clear package, such as:

  • “Work-from-anywhere” bundles - include cleaning, broadband, breakfast vouchers

  • Corporate loyalty rates - offer repeat discounts or referral schemes

  • Flexible check-in/out - with clear, easy communication

Travelnest’s flexible booking options and professional listing support make it simple to create, test and adapt these kinds of offers as the market evolves.


Final thoughts

As the corporate extended stay market continues to grow, holiday-let owners have a real opportunity to unlock consistent income and improve off-peak performance. With the right amenities, pricing and marketing strategy, your property can become a go-to option for professionals looking for more than just a hotel room.

Travelnest is here to help you every step of the way. From multi-channel corporate distribution to expert listing optimisation, we make it easier for you to appeal to this growing guest segment without losing sight of your core market.

Get in touch with our team or log in to your Travelnest dashboard to start attracting extended stay bookings today.

Sources: 

*https://www.beyondpricing.com/eu-blog/top-uk-short-term-rental-markets-2025

**https://www.visitbritain.org/research-insights/uk-short-term-rentals 



Capturing the extended stay and business travel market: Transform your holiday let's off-peak performance

Start, promote, and manage your rental property with Travelnest

  • Global exposure

  • Guest messaging

  • Payment processing

  • Smart pricing

  • Calendar sync

  • Travelnest Direct

  • On-hand support

  • Management dashboard

Start, promote, and manage your rental property with Travelnest

  • Global exposure

  • Guest messaging

  • Payment processing

  • Smart pricing

  • Calendar sync

  • Travelnest Direct

  • On-hand support

  • Management dashboard

Start, promote, and manage your rental property with Travelnest

  • Global exposure

  • Guest messaging

  • Payment processing

  • Smart pricing

  • Calendar sync

  • Travelnest Direct

  • On-hand support

  • Management dashboard

Start, promote, and manage your rental property with Travelnest

  • Global exposure

  • Guest messaging

  • Payment processing

  • Smart pricing

  • Calendar sync

  • Travelnest Direct

  • On-hand support

  • Management dashboard