Marketing tips
Captivating photography tips to skyrocket your vacation rental listings: Your ultimate guide to become a top quality host
25 Jun 2024
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By Sophie Eminson
Welcome, vacation rental owners! You're here because you want your holiday home to stand out in the crowded market of vacation rentals. We all know that photography is at the forefront of your listing. It's one of the first things people notice when they search for properties to stay at. If it doesn't look appealing or appear to match the price point, it will easily get scrolled past. Don't worry, though! Here are Travelnest's top tips for taking the best photos on your path to becoming a top-quality host.
Landscape Photos to Match Booking Platforms
When listing your property on booking platforms like Airbnb, landscape photos are a must. They fit better on these sites and give potential guests a comprehensive view of your space. Portrait photos? They just don’t cut it.
Why Landscape Works Best
Landscape orientation allows you to capture more of the room in one shot. It makes spaces look bigger and more inviting. Plus, most people view listings on widescreen devices, so landscape photos naturally fit their screens.
How to Perfect Your Landscape Shots
Stand in the corner of each room to capture as much as possible.
Use the grid feature on your phone or camera to ensure everything is aligned.
Take multiple shots from different angles and choose the best ones.
Avoiding Common Pitfalls
Don't include unnecessary items in your frame. Crop out anything that distracts from the main focus of the room.
Clean and Tidy Before Clicking
Would you want to stay in a messy place? Neither would your guests. A clean and tidy space is crucial for appealing photos.
The Power of a Clean Space
Cleanliness can drastically improve the attractiveness of your property. It shows potential guests that you care about your space and, by extension, their comfort.
Steps to Prep Your Space
Dust, vacuum, and mop all areas.
Organize and declutter each room.
Remove personal items that don’t add value to the photo (like toiletries or remote controls).
Final Touches
Add small touches like neatly folded towels, fresh flowers, or a bowl of fruit to create a welcoming atmosphere.
Steady Hands or Tech Help
Blurry photos are a big no-no. Keeping your hand steady or using technology can make a world of difference.
Importance of Clear Photos
Clear, sharp photos highlight the best features of your property. Blurry images can make rooms look uninviting and smaller than they actually are.
Tech to the Rescue
Use a tripod or phone holder for stability.
Invest in a remote clicker to take photos without touching your device.
Use the timer function on your camera for steady shots.
DIY Stabilization Tips
If you don’t have professional equipment, improvise! Use a stack of books or a table to stabilize your camera.
Mastering Lighting Techniques
Lighting is everything when it comes to photography. It can make or break your photos.
Natural Light is Your Best Friend
Natural light brings out the true colors and features of your property. Always take photos during the day when there’s ample light.
Artificial Lighting Hacks
Use a ring light to brighten up dull spaces.
Position the light behind you to illuminate the room evenly.
Avoid using harsh fluorescent lights; they can distort colors.
Timing is Key
The best times for natural light are early morning and late afternoon. Midday light can be too harsh and create unwanted shadows.
Highlighting Unique Features
What sets your property apart? Show it off! Unique features can be the deciding factor for potential guests.
Showcase Your Property’s Strengths
Whether it's stunning decor, a large garden, or an open-plan living space, make sure these features are prominently displayed.
How to Capture Unique Features
Use close-up shots for intricate details like unique decor or architectural elements.
Wide shots for larger features like gardens or spacious living areas.
Use a mix of both to provide a comprehensive view.
Creating a Balanced Gallery
Balance your gallery with both wide-angle shots and close-ups to give a full picture of what guests can expect.
Painting a Lifestyle with Photos
Photos should do more than just show a room; they should tell a story and paint a lifestyle.
Setting the Scene
Create a vibe that resonates with your target audience. Show how your space can be used to relax, entertain, or enjoy local activities.
Examples of Lifestyle Photos
A breakfast table set with freshly baked muffins and coffee.
A cozy reading nook with a book and a blanket.
Outdoor equipment like bicycles or hiking gear for adventurous guests.
Engaging Your Audience
Lifestyle photos help potential guests envision themselves in your space, making them more likely to book.
Prioritizing Your Best Photos
First impressions matter. Your best photos should always come first to grab attention immediately.
Why First Photos Count
The first few photos are what draw people in. If they aren’t compelling, potential guests might not even bother to look at the rest.
Selecting Top Photos
Choose high-quality, clear images that showcase the best features of your property.
Start with wide-angle shots of key areas like the living room, kitchen, and bedroom.
Follow up with close-ups of standout features.
Testing and Refining
Test different photo orders to see which gets the most engagement. Don’t be afraid to switch things up based on feedback.
Using Alt Text for SEO
Alt text isn’t just for accessibility; it’s great for SEO too.
Boosting Your Visibility
Alt text helps search engines understand what’s in your photos, improving your visibility in search results.
Crafting Effective Alt Text
Be descriptive but concise.
Include relevant keywords naturally.
Mention unique features or standout elements.
SEO Best Practices
Regularly update your alt text to reflect any changes or new keywords you’re targeting.
Editing Apps for Better Quality
Even the best photos can benefit from a little editing. Researching editing apps can take your photos from good to great.
Benefits of Editing
Editing can enhance colors, adjust lighting, and remove any unwanted elements from your photos.
Top Editing Apps
Lightroom for professional-grade editing.
Snapseed for user-friendly adjustments.
VSCO for creative filters.
Basic Editing Tips
Adjust brightness and contrast to make photos pop.
Use the crop tool to remove unnecessary parts of the photo.
Enhance colors to make them more vibrant.
Seasonal Photos for Year-Round Appeal
Seasonal photos show how your property adapts to different times of the year, making it appealing year-round.
Why Seasonal Photos Matter
They help potential guests picture themselves in your property throughout the year, whether it’s a winter getaway or a summer retreat.
Types of Seasonal Photos
Cozy interiors with holiday decorations for winter.
Outdoor dining areas for summer.
Beautiful fall foliage or spring blooms in the garden.
Keeping It Current
Regularly update your photos to reflect the current season. This keeps your listing fresh and relevant.
Making Every Photo Count
With Travelnest allowing a maximum of 50 photos, each one needs to make an impact.
Strategic Photo Selection
Choose photos that offer a comprehensive view of your property. Include key areas like the living room, kitchen, bedrooms, and outdoor spaces.
Incorporating Surroundings
Showcase the views from your property and any nearby attractions or amenities. This gives potential guests a sense of the overall experience.
Avoiding Overload
While it’s important to show enough of your property, avoid overloading your gallery with too many similar shots. Quality over quantity is the key.
Conclusion
There you have it—our top tips for taking the best photos to attract potential guests to your holiday home. By following these guidelines, you’ll be well on your way to becoming a top-quality host. Remember, great photos aren't just about showing your space; they’re about telling a story and creating an experience that potential guests can’t resist.
Ready to take your listing to the next level? Get started today and watch those bookings roll in. Happy hosting!