Appealing to the road-trippers: attracting UK staycation guests this summer

Why UK staycations are on the rise

With rising travel costs and a renewed love for exploring closer to home, more UK holidaymakers are choosing short domestic breaks. Road trips are especially popular, giving travellers the freedom to see multiple destinations in one trip.

Many road-trippers book at short notice, making last-minute availability a huge advantage. From countryside cottages to coastal escapes and city apartments, there’s demand for a wide range of properties during summer.

Host tip: Highlight in your listing that you welcome last-minute bookings. Keep your calendar fully up to date and consider offering flexible cancellation policies to appeal to spontaneous travellers.

How Travelnest works
When you update your calendar or availability in Travelnest, it’s instantly synced across 30+ booking sites like Airbnb, Booking.com and Vrbo. This means you’re always ready to capture last-minute bookings without worrying about double-bookings or missed opportunities.

What road-trippers are looking for

Domestic travellers often have slightly different priorities than international guests. They’re usually travelling by car, sometimes with pets or family, and they want easy, flexible stays.

Here’s what appeals most to UK road-trippers:

• Free or easy parking on-site or nearby
  
  

• Flexible check-in and check-out times

  
  

• Proximity to scenic routes, landmarks or attractions
  
  

• Pet-friendly policies
  
  

• Insider recommendations for dining, sightseeing and hidden gems
  
  

Host tip: Update your listing to clearly mention parking, pet policies, and nearby attractions. Add a few local recommendations to help guests plan their trip and see the value of your location.

How Travelnest works
You can edit your title, description, and amenities once in Travelnest, and those updates are automatically reflected across all your booking channels. This makes it easy to highlight road-tripper-friendly features without manually updating each site.

How to make your property road-trip ready

Highlight road-trip friendly amenities

If you have parking, bike storage, or space for outdoor gear, make it clear. Small touches like a welcome mat for muddy boots or a hose for rinsing off sandy equipment really appeal to guests who are travelling around the UK.

Host tip: Include a quick “road-tripper ready” checklist in your listing and upload photos showing parking or storage spaces. Clear visuals build trust and make booking decisions easier.

How Travelnest works
You can upload and manage your property photos directly in Travelnest, and they’ll sync automatically across every booking site. This saves time while ensuring your listing always shows the most appealing and accurate images everywhere.

Add local travel inspiration

Road-trippers love insider tips. Create a simple guide with nearby driving routes, scenic walks, and recommended stops. Highlight how close you are to key attractions, restaurants, or coastal paths. If your property is on a popular driving route or near a national park, make that a selling point.

Host tip: Share a short guidebook or even a digital map with suggested routes and hidden gems. Guests love recommendations they won’t find in typical tourist guides.

How Travelnest works
You can send personalised messages and local guides directly to guests using Travelnest’s guest messaging tool. All conversations are in one place, making it simple to keep communication clear and timely.

Be flexible with bookings

Staycation guests often book last-minute and sometimes only for one or two nights. Lowering your minimum stay requirements for the summer can help you attract more spontaneous bookings. Flexible check-in and check-out times also make your property more appealing to travellers with packed schedules.

Host tip: Adjust your minimum stay requirements for peak summer weeks to allow shorter bookings. This can fill small gaps in your calendar between longer stays.

How Travelnest works
Minimum stays, pricing, and availability can all be managed from your Travelnest account. Any changes you make are instantly synced across all booking platforms, and our smart pricing helps you stay competitive for both short and last-minute stays.

Make this your best summer for bookings

UK guests are ready to hit the road this summer, and your property could be the perfect stop on their journey. By highlighting the right features, sharing local tips, and offering flexible booking options, you can make your listing stand out to road-trippers planning their next adventure.

With Travelnest, you can manage everything - your listing details, photos, amenities, pricing, and guest communication - from one simple platform, synced across 30+ channels.

Want tailored advice from our property experts to help attract UK road-trippers?

👉 Talk to our team and find out how to make your property the top choice for staycation guests this summer.