Appealing to American guests: What US travellers look for in UK holiday rentals

1. Multi-channel presence matters - they book where they trust

American travellers mostly book via familiar global platforms like Airbnb, Booking.com, Expedia and Vrbo, rather than niche UK-only sites.

How Travelnest helps
We list your property across 30+ major international platforms, managing availability, content and rates in one dashboard. This ensures your property is visible and bookable by American guests wherever they start their search.

2. High-quality photography and trustworthy content build credibility

US bookers tend to spend more time scrutinising listings. High-resolution photos, honest room-by-room descriptions and transparency about amenities and location are expected.

How Travelnest helps
Our team conducts listing audits, provides content recommendations tailored to American expectations, and can arrange professional photography to highlight your property’s unique charm. All of this helps build trust with US audiences.

3. Convenience and comfort - essentials are essential

Americans travelling abroad expect reliable Wi-Fi, washer/dryer, good heating and air conditioning. They also appreciate seamless check-in processes and clear house guides. The average length of stay for international visitors is around 8 nights, so comfort and convenience are top priorities.

Host tip
Emphasise self-check-in and include a digital welcome guide explaining how things work in the UK.

How Travelnest helps
We ensure key amenities are correctly tagged across all platforms. We also review your guest materials and can help create guides that anticipate US guest queries on transport, power sockets or local customs.

4. Dynamic pricing aligned with US booking trends

Americans often book shoulder season stays or plan trips around US holiday weeks. If your rates stay static, you could miss out on valuable revenue.

How Travelnest helps
Our dynamic pricing engine adapts nightly rates based on market demand, regional trends and US search behaviours. This ensures you attract bookings during key American travel windows and maximise your income year-round.

5. Language, currency and guest support reassurance

US bookers feel more confident when they can view listings in USD, check out with familiar payment methods and know they’ll have support if something goes wrong.

How Travelnest helps
By syndicating your property to international platforms, you automatically benefit from multi-currency pricing and English-language customer service. Travelnest ensures your listings and bookings are fully integrated, so you don’t have to worry about managing platform settings.

Strong US demand = rental potential

With 5.1 million American arrivals in 2023 and rising, appealing to US visitors is a smart strategy in 2025. These guests typically stay for around 8 nights, seek comfort and convenience, and are more likely to travel outside of peak UK school holidays. Whether you have a countryside cottage, a seaside escape or a city apartment, optimising for American guests can unlock a significant new revenue stream.

Let Travelnest help you win American bookings

Here’s how we support UK hosts aiming to attract US guests:

Want more US guests this year? Chat with our property experts today.