5 tips to write the perfect Airbnb listing description

Starting from the basics

The listing description is a part of your holiday rental ad that gives guests more details about your property. When you set up a Travelnest account, our tool automatically creates a draft listing description for you. This not only saves you time but also includes market data to make your listing stand out. However, we strongly suggest that you write or tweak your descriptions yourself. This allows you to think like a guest and describe your property more precisely.

When you list your property on Booking.com through Travelnest, they use a feature called Smart Description. This feature actively turns the specific information you provide - like facilities, policies, location, and nearby attractions - into an automatic description. In simple terms, it tells a story about your property using the details you've provided. Don't forget to double-check the types of amenities selected in your account, as Booking.com will use those details to auto-generate your listing description.

Focus on special features

To make your property more appealing and get more bookings, it's important to show off what makes it special and different for guests.

First, think about what makes your property different from others nearby. Besides the basic things, there might be something special that makes your place stand out. Maybe it's an amazing view from your rooftop, top-of-the-line kitchen equipment, or a unique design in the living room?

When writing about your property, focus on these special features. Use simple language to describe them in a way that helps potential guests imagine what it would be like to stay there. Don't just talk about the physical features of your property. Also consider any unique activities or experiences your property can offer. Maybe you have a private pool for guests to relax in, a boat they can use, or bikes for exploring local parks? By highlighting these things, you're not just offering a place to stay, but a fun and memorable vacation experience.

Remember, your property listing is more than just a list of features - it's an invitation to a unique experience. By focusing on what makes your property special, you can create a compelling story that draws in potential guests and sets your property apart from others. Also don’t forget to use keywords to describe these unique features on the title to showcase your space in search results.

Source: Punch Tree lodge cabins hosted by Travelnest.

Clear layout

Our research shows that property descriptions over 800 characters long tend to perform better. However, potential guests often skim through these descriptions, so it's important to put key information at the beginning. For best results, aim for a description of 120-200 words, divided into small paragraphs. Avoid repeating details already provided elsewhere. For instance, use the amenities checklist to mention features like wifi, parking, and air conditioning. To make your listing even more reader-friendly, consider using bullet points to highlight house rules or other vital information you don’t want your guests to miss.

Source: Listing description section Airbnb

Transparency is key

When you're renting out your property, it's important to be honest and avoid exaggerating or overselling what you're offering. You don't want your guests to be disappointed or leave negative reviews because of inaccurate information. That's why it's best to keep your listing description clear, concise, and realistic. You can definitely include any unique features or quirks your property has, but make sure to present them truthfully. It's also helpful to highlight any accessibility options your property offers, especially for guests with limited mobility, families with young children, or pet owners. On the flip side, it's important to be upfront about any potential challenges your guests may face, such as steep stairs or limited parking. This way, your guests will have all the necessary information they need, and there won't be any surprises when they arrive at your property.

Source: Amenities section Airbnb

Highlight the key features of your property's location

Guests appreciate knowing about the surrounding area when considering a vacation rental. The location significantly influences their booking decision, as every place offers a unique experience. Whether your rental is situated in a lively town or tranquil countryside, ensure to highlight this.

Utilise this chance to inform guests about the proximity of your property to local attractions, dining establishments, and transportation hubs. Feel free to recommend a few local hotspots! Provide guests with all the necessary information to make an informed choice and leave no room for guesswork.

Source: Punch Tree lodge cabins hosted by Travelnest.

In summary, writing a good listing description is more than just listing the basics of your property. It's about telling an engaging story that grabs the attention of potential guests and excites them. Start by pointing out what makes your property special, like an amazing view or unique features. Use simple, clear words to help guests envision their stay and all the fun things they can do. Make sure your description is easy to read and understand, with the most important information first. It's also important to be honest; don't exaggerate or oversell things and be clear about any possible challenges. Lastly, talk about what's great about your location, like how close it is to popular attractions. By doing all this, you can make your listing description really appealing and invite guests to have an unforgettable vacation experience.