Serve Up More Bookings: How Short-term Rental Owners Can Ace Local Events Like Wimbledon

Wimbledon Is a Grand Slam Opportunity (And Not Just in London)

Wimbledon is one of the world’s most iconic sporting events, blending Federer’s grace, Nadal’s grit, and Djokovic’s dominance into two weeks of unforgettable tennis. Over 500,000 fans descend on London during the tournament, with nearby hotels selling out faster than a Sinner forehand. That demand spills over into short-term lets, where hosts can easily double or triple their rates if they’re set up correctly.

But this isn’t just about SW19. Big events across the UK generate similar spikes in bookings. Consider:

• Glastonbury, TRNSMT, Latitude, Download

• The Six Nations, Premier League, The Open Championship

• The Edinburgh Fringe, Notting Hill Carnival

• University graduations and local conferences

Wherever the crowds go, demand follows. Make your property the perfect match.

How to Optimise Your Vacation Rental for a Winning Streak

1. Use Dynamic Pricing to Maximise Revenue

When the calendar fills with local events, guest demand surges, and so should your nightly rate.

Travelnest’s smart pricing tools react in real time to demand shifts, ensuring you’re always hitting winners and not leaving money on the table.

During peak Wimbledon days, we’ve seen hosts charge three to four times their usual rate. Even outside London, event pricing can make your earnings centre court-worthy.

2. Tailor Your Listing to the Occasion

Take a page from Federer’s playbook: precision matters. Update your listing title and description to include event-specific references and local keywords.

Example:
“Ace Location for Wimbledon – Walk to Centre Court!”

Not only does this help guests find your place, it positions your property as the place to stay for fans, attendees, or performers.

3. Highlight Key Amenities

Guests booking during events often need:

• Fast Wi-Fi for sharing those Murray match-point selfies

• Comfy beds after a long day on Henman Hill

• Transport access for stress-free journeys to the venue

• Kitchen or outdoor space for pre-match brunches or post-event relaxation

These features are your advantage, like having a powerful serve when the set’s on the line.

4. Open Your Calendar Well in Advance

Wimbledon superfans book their stays earlier than Novak Djokovic lands in London. Event-goers often plan six to twelve months ahead, so make sure your availability is open far in advance.

Travelnest flags major events and helps you adjust availability before the booking boom begins.

5. Offer Flexibility Like Jannik Sinner at the Net

Adaptability is a winning strategy. Offer:

• Flexible cancellation policies

• Self check-in

• Early check-in or late check-out when possible

This not only attracts more guests but also improves your listing’s ranking on Airbnb, Booking.com, and Vrbo, giving you an edge in competitive periods.

How Travelnest Helps You Smash the Booking Game

At Travelnest, we make sure your property doesn’t just compete - it dominates.

• 30+ platforms including Airbnb, Booking.com, Expedia, and Vrbo

• Smart pricing engine calibrated for peak periods like Wimbledon, The Fringe, and local fairs

• Expert guidance to help you spot your local Grand Slam moments

• Calendar support with alerts for upcoming events so you’re never caught off guard

Think of us as your rental coach, always ready with the right tactic, whether you’re facing a tough match or serving for the win.

Make Every Event Your Centre Court Moment

You don’t need a postcode in SW19 to benefit from the Wimbledon effect. Events across the country bring with them spikes in guest demand, and that’s your opportunity to shine.

Whether you’re in Edinburgh, Brighton, the Lake District or beyond, Travelnest gives you the tools to turn big moments into big earnings.

List with Travelnest today and get ready to serve up more bookings, ace your calendar, and take home the trophy - one guest at a time.