Marketing tips
Maximise Bookings: The Importance of Reviews
23 Jun 2025
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By Amanda Sanders
Reviews are more than just feedback. They are one of the most powerful tools for increasing your visibility, building guest trust, and securing more bookings. For Travelnest hosts, reviews can be the key to unlocking higher rankings, more enquiries, and better income. At Travelnest, we help you get more bookings by listing your property on the world’s top platforms. More bookings mean more chances to earn great reviews, and that’s how your performance improves over time.
Why reviews are so important
When guests browse properties on platforms like Airbnb or Booking.com, one of the first things they look at is your reviews. A great listing with no feedback can still get overlooked. On the other hand, even a few strong reviews can give your property a competitive edge.
Positive reviews help you:
Build credibility with potential guests
Appear higher in search results
Increase the likelihood of a guest choosing your property
Show that your property is consistently reliable and enjoyable
You can create a solid reputation and drive long-term growth by actively managing and leveraging reviews according to this LinkedIn article.
If you're new to hosting or listing a new property, those early reviews are especially important. They help build momentum right from the start. You can
How reviews boost your overall performance
All major booking platforms factor reviews into how listings are ranked. That means more positive reviews lead to more visibility. And more visibility brings more bookings.
Travelnest helps accelerate this process. We put your property in front of more guests by distributing it across top booking platforms. With more eyes on your listing, you’ll attract more bookings. More bookings mean more opportunities to earn great reviews. And more reviews help improve your ranking on every platform you’re listed on.
It’s a cycle that builds on itself, and Travelnest helps you get it moving faster.
What guests look for in reviews
Guests don’t just check your star rating. They read the comments to get a feel for what staying at your place will really be like.
Here’s what they want to see:
A clean and comfortable property
A listing that matches the description and photos
Easy and friendly communication with the host
Local tips or helpful information
Thoughtful touches that made the stay feel special
When multiple reviews highlight the same strengths, guests feel more confident about booking with you.
How to get more 5-star reviews
1. Be accurate and honest
Make sure your listing is up to date and matches what guests will actually experience. When expectations are clear, guests are more likely to leave a positive review.
2. Deliver a smooth, enjoyable stay
Clean thoroughly, communicate clearly, and be helpful with local information. The basics matter, and small touches go a long way.
3. Ask for a review
Many guests are happy to leave a review, but forget. After check-out, send a friendly message like:
"Thanks again for staying. If you have a moment, we’d love a quick review. It really helps future guests and supports our hosting journey."
How Travelnest helps you get more reviews
We know that great reviews start with bookings. That’s why everything we do at Travelnest is designed to help you attract more guests and deliver a stay that gets five-star feedback.
Here’s how we support you:
Your property is listed on major platforms like Airbnb, Booking.com and Vrbo
Smart pricing helps you stay competitive without constant manual updates
Travelnest Direct lets you drive commission-free bookings from your own network
Our property experts offer personalised advice on how to improve your listing, increase guest satisfaction, and encourage better reviews
More bookings lead to more reviews, which improve your search rankings and bring even more guests
Our experts know what makes a listing perform well. Whether you need tips on communication, amenities, or guest experience, we’re here to help you turn good hosting into great reviews.
Start building your review base today
Reviews are not just about recognition. They are a key part of your success as a host. Every positive review helps you gain trust, rise higher in search results, and book more guests.
At Travelnest, we’re here to help you grow. With the right visibility, smart tools, and expert guidance, earning five-star feedback becomes easier and more consistent.
