Guest experience trends for 2026: What UK travellers should expect in holiday lets

Why guest experience will matter more than ever in 2026

For hosts, understanding what guests will expect in 2026 is essential for:

• Improving reviews and repeat bookings

• Standing out in crowded city and regional markets

• Justifying pricing in a value-conscious environment

Below, we explore the experience-led trends likely to shape UK holiday lets in 2026 and how hosts can adapt.

Comfort-first stays are becoming the baseline

Comfort is no longer a luxury, it is the minimum standard many guests expect.

Key comfort expectations include:

• High-quality beds, mattresses and bedding

• Effective heating and cooling, with easy-to-use controls

• Strong water pressure and reliable hot water

• Thoughtful lighting and quiet sleeping environments

Post-pandemic travel has made guests more aware of how accommodation affects rest and wellbeing. Listings that clearly communicate comfort features are more likely to convert views into bookings.

Host focus: Photos and descriptions should highlight comfort details, not just room layouts.

Sustainability is moving from ‘nice to have’ to expected

Environmental awareness continues to influence booking decisions across the UK.

By 2026, guests are increasingly likely to value:

• Energy-efficient appliances and lighting

• Clear recycling and waste guidance

• Refillable toiletries or reduced single-use plastics

• Information on public transport and walkable areas

Sustainability does not need to be expensive. Small, visible actions can reassure guests and support positive reviews.

Host focus: Explain sustainability choices in your listing description so guests recognise the effort.

Work-friendly amenities support longer stays

Flexible and remote working are reshaping how and when guests travel. Many short-term lets now host guests who are working part of their stay.

Common expectations include:

• Reliable, fast WiFi

• A dedicated workspace or desk

• Comfortable seating and good lighting

• Enough power sockets and charging points

These features are especially important for midweek and off-season bookings, helping hosts attract longer stays.

Host focus: Clearly state internet speeds and show workspaces in photos.

Local experiences matter more than generic stays

Guests increasingly want to feel connected to the place they are visiting, rather than staying in accommodation that could be anywhere.

In 2026, this is likely to include:

• Personalised local recommendations for food, walks and activities

• Guides to neighbourhoods, markets and independent businesses

• Tips on seasonal events and festivals

This trend supports both urban and regional hosts, as local knowledge adds value without major investment.

Host focus: Update your local guide regularly to keep recommendations relevant.

Flexible stays and transparency build trust

Guests value flexibility and clarity, especially when booking in advance.

Experience-related expectations include:

• Clear house rules and check-in instructions

• Transparent pricing with no surprises

• Fair cancellation policies where possible

• Smooth, low-friction check-in and check-out

A clear and honest booking experience often leads to stronger reviews, even when issues arise.

Technology that simplifies, not complicates

Smart technology is increasingly accepted, but guests prefer it when it improves convenience.

Useful tech features include:

• Smart locks or easy key collection

• Simple heating and lighting controls

• Streaming-ready TVs

Overly complex systems can frustrate guests, so ease of use is key.

How hosts can prepare for 2026

Adapting to guest expectations does not require a full property overhaul. Small, targeted improvements often have the biggest impact.

Practical steps for hosts include:

• Reviewing guest feedback to spot recurring experience gaps

• Updating listings to reflect comfort, work and sustainability features

• Refreshing photos and descriptions to match how guests search and book today

Using Travelnest to support guest experience

Travelnest helps hosts deliver better guest experiences by:

• Distributing listings across over 30 major booking sites, helping reach guests with different priorities

• Providing guidance on how to present amenities clearly and consistently

• Offering access to property experts who help hosts understand what guests expect in different markets

With the right support and insight, hosts can adapt confidently as guest expectations continue to evolve.

Looking ahead

By 2026, successful UK holiday lets will focus on comfort, clarity and connection to place. Hosts who anticipate these expectations and communicate them effectively will be well placed to attract bookings and positive reviews.

Guest experience is no longer just about the stay itself, it is about how well a property fits into a guest’s lifestyle, values and reasons for travel.

For more guidance on hosting trends and guest expectations, explore the Travelnest News and Insights hub.