Marketing tips
Boost holiday rental bookings with a multi-channel strategy
30 Aug 2025
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By Amanda Sanders
Relying on a single booking site to fill your calendar might feel safe, but it’s also risky. If that channel suddenly underperforms due to algorithm changes, guest behaviour shifts or increased competition, your bookings could dry up overnight. That’s why a strong multi-channel strategy is more important than ever. For UK holiday rental hosts, diversifying across multiple platforms means more visibility, more bookings, and less reliance on one source. Let’s explore why this matters and how Travelnest helps you do it with ease.
Stop relying on one booking channel
Many hosts fall into the trap of depending on one major site like Airbnb or Booking.com. While these platforms are powerful, relying on just one leaves you vulnerable to unexpected dips in traffic or changes to their terms and policies.
Diversifying across multiple channels spreads the risk and opens the door to a wider audience. You reach more potential guests at different times of the year.
Host tip:
Audit your current bookings and identify where they’re coming from. If more than 70% come from one site, it’s time to diversify.
How Travelnest works:
Travelnest connects your property to 30+ top booking channels at once, including Airbnb, Booking.com, Vrbo, Expedia and more. This gives you global exposure while reducing your reliance on any single channel.
Reach more guests, year round
Different platforms attract different types of travellers. For example, Booking.com is strong for last-minute bookers, while Vrbo appeals to families planning ahead. By listing on multiple platforms, you capture more segments of the market and improve occupancy throughout the year.
This approach ensures you’re visible to guests whenever and wherever they’re looking.
Host tip:
Use your peak season as a base, then look at how different platforms can help you fill gaps during off-peak months.
How Travelnest works:
Travelnest connects you to a wide mix of channels with varying guest types, travel patterns and booking behaviours. This helps you attract the right guests across seasons and reduce empty nights.
Simplify operations across channels
Listing on multiple platforms doesn’t need to mean more admin. With the right tools, you can manage everything from one place including pricing, availability and guest communication.
This saves time, reduces errors and ensures a smoother experience for both you and your guests.
Host tip:
Avoid double bookings by making sure your calendars are always in sync across all platforms.
How Travelnest works:
Travelnest automatically syncs your bookings, availability and pricing across all connected channels. You can also use Calendar Sync to integrate your external calendars with Travelnest and keep everything aligned.
Boost direct bookings too
Diversifying isn’t just about third-party platforms. Building your direct booking presence helps you reduce commission costs and create stronger relationships with guests.
With a clear, commission-free booking page, you can turn one-time guests into loyal customers who return year after year.
Host tip:
Promote your direct booking page on social media or via email to past guests.
How Travelnest works:
Travelnest Direct gives you a professional, commission-free website listing you can share anywhere. It’s included at no extra cost and is updated automatically with your latest pricing and availability.
Expert support makes it easier
Managing multiple channels can feel overwhelming at first, but you don’t have to do it alone. Travelnest’s Property Experts offer tailored, one-to-one advice to help you optimise your listings, choose the right channels and adjust your pricing strategy as needed.
Host tip:
Speak to a Property Expert when launching a new property or switching from a single-channel setup. Their insights can help you get results faster.
How Travelnest works:
Our On-hand support team and Property Experts are here to guide you through every stage of your hosting journey. Whether it’s pricing, platforms or listing quality, we’re here to help you grow confidently.
Final thoughts
A multi-channel strategy isn’t just smart. It’s essential. It reduces risk, increases visibility and helps you reach the right guests at the right time. With Travelnest, you get all the tools and support you need to manage your listings across 30+ channels effortlessly and with confidence.
Ready to boost your bookings this season?
If you are new to Travelnest, you can create your free account and start attracting more guests across 30+ booking channels. Already a customer? Log in to your account to update your listing, manage your calendar and optimise your performance today.
