Marketing tips
Autumn prep checklist: Get your rental ready for off-peak success
1 Sept 2025
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By Amanda Sanders
As the peak summer season winds down, autumn presents a valuable opportunity for holiday rental owners to shift gears and refocus. While bookings may slow slightly, the shoulder season is ripe for attracting off-peak travellers, boosting five-star reviews and setting your property up for long-term success. From essential maintenance to marketing tweaks and guest experience enhancements, this autumn checklist will help you prepare your holiday rental for the quieter months. Plus, find out how Travelnest’s expert team can support you every step of the way.
1. Refresh and repair: Essential maintenance for autumn
Before the darker nights and cooler weather set in, carry out a thorough inspection of your property. This not only prevents costly repairs down the line but also keeps your listing in prime condition for guests.
Key maintenance tasks to consider:
Roof and gutter checks: Clear debris and check for damage to avoid leaks.
Heating systems: Test and service boilers, radiators and fireplaces to ensure they’re fully functional.
Outdoor areas: Secure furniture, clean patios and trim back vegetation.
Lighting: Replace bulbs and check all interior and exterior lighting. Consider adding warm-toned lamps to create a cosier atmosphere.
Travelnest hosts can benefit from support from their dedicated Property Expert, who offers tailored seasonal advice based on your property's location, layout and amenities.
2. Update your listings: Seasonal optimisation tips
Autumn is a time when travel preferences shift. Guests may be looking for quieter stays, cosy interiors and scenic local walks. Updating your listings across platforms is vital to capture this seasonal demand.
Travelnest’s marketing tips:
Highlight autumn-friendly features: Think fireplaces, hot tubs, underfloor heating or countryside views.
Use seasonal photography: Showcase your rental’s warm and welcoming vibe with updated imagery.
Adjust your headline and description: Focus on keywords like autumn escape, cosy hideaway or off-peak retreat.
Promote local events: Include mentions of harvest festivals, walking trails or nearby attractions like Scotland’s Enchanted Forest, a popular draw for autumn guests.
With Travelnest, you only need to update your details once. Your changes are automatically synced across multiple platforms including Airbnb, Booking.com and Vrbo, saving you time and ensuring consistency.

3. Attract off-peak bookings with pricing and promotion
Pricing is a powerful lever during the shoulder season. By adjusting rates and offering flexible options, you can keep your calendar full even as demand cools.
Strategies to boost autumn occupancy:
Implement dynamic pricing: Tools like Travelnest’s smart pricing support ensure you remain competitive in real-time.
Offer mid-week discounts or longer stay offers: These appeal to remote workers and retirees looking for quieter travel options.
Promote repeat stays: Use your guest communication to offer returning visitors an exclusive deal.
Your Travelnest Property Expert can help you develop a pricing strategy that works for your specific market. Not sure how to start? Get in touch with the team to discuss your options.
4. Enhance the guest experience: Seasonal touches that delight
Autumn guests often seek comfort, relaxation and a slower pace. Small touches can leave a big impression and encourage glowing reviews.
Easy wins for an elevated experience:
Provide extra blankets, throws and slippers
Switch to autumnal scents like cinnamon or cedarwood candles
Create a welcome pack with seasonal treats such as local jam, tea or shortbread
Curate a guidebook with local walking routes, cafés and indoor attractions
Consider adding indoor entertainment options like books, board games or streaming services – all of which add value for off-peak guests and families.
5. Gather reviews and prep for winter
The quieter season is the perfect time to gather reviews, analyse guest feedback and make improvements before winter.
Things to consider:
Follow up with recent guests: Encourage them to leave a review with a gentle reminder message.
Review feedback themes: Identify recurring suggestions or praise.
Plan for winter marketing: Use the time to gather winter photos and plan your festive promotions in advance.
Travelnest’s multi-channel distribution and listing management system makes it easier to collect and centralise guest feedback. Combined with the advice from your Property Expert, you’ll be in the best possible position to optimise your guest experience.
Final thoughts: Autumn is your secret advantage
While many hosts wind down after summer, Travelnest hosts know that autumn is a golden opportunity. With proactive preparation and strategic updates, your property can thrive during the off-peak period and build momentum into winter.
Need help with your autumn strategy? Speak with your Property Expert or explore how Travelnest helps holiday rental owners.
