January is one of the busiest months of the year for vacation rental bookings. Now’s the time for property owners to make some tweaks to their listings and take advantage of this busy period to boost bookings. Here are five tips from our team on the best ways to spruce up your listing for the New Year.
Photos make a huge difference when guests are looking at your property, more importantly, assessing it against the competition.
This shows it’s important to go for quality as well as quantity.
Take a look at your photos – is it time to refresh them? When you join TravelNest, one of the first things we do is assess the overall quality of your photos. What’s more, we can match you with a professional photographer – talk to us to find out more.
Some of the key things we look for are:
Are the photos of a high enough resolution? When it comes to photo resolution, go for the highest possible resolution you can – we recommend 2880 pixels on the longest side.
Are there enough photos? The major platforms such as Booking.com, Expedia and HomeAway recommend that listings include at least 24 photos, however, don’t be restricted by this number.
Are the right photos included? Ensure you have enough photos of each room in the property – not including photos of the bathroom for example, can put people off.
Are there good photos of the outside space and any views from the property? We also recommend including photos of the garden or patio if there is one, plus the entrance to the property and any garden furniture or BBQ.
If you have a small property and are wondering what additional photos to include, take photos of your amenities to highlight them to guests – your welcome basket, toiletries, coffee machine, as well as the TV and DVD player etc. If you need more inspiration, you could also include photos of attractions that are near to your property that would be good for your guests to visit.
Guests love flexibility when it comes to booking their holiday property.
So, it certainly pays to think about:
No one likes to read long, dull property descriptions, so spend time improving the written aspects of your listing to really make it pop. This includes the property title as well as the description. Your description needs to be up-to-date, and highlight all the very best things about your property. Know your unique selling points (USPs) and highlight them.
When you join TravelNest, our team will assess your title and description for you and suggest how you can improve it to attract more guests.
We encourage our owners to:
Try to ensure that you have as many ‘tickable amenities’ on your listing as possible. Doing this goes a long way to improving your content score on channels like Booking.com and Expedia. Take a look at our blog on The top ten amenities guests want in a vacation rental and see how your property stacks up against what guests are looking for.
Remember that guests can use the search filters on different channels to specifically select the amenities they want, and if your property doesn’t have them, it won’t show up in these searches. Of course, not everyone can invest in a hot tub, but having things like a decent coffee maker, hairdryer, iron and that all-important necessity, WiFi, will help you attract more guests to your property.
If you’ve added any new amenities recently make sure these are included. Guests like to know what to expect and will refer to your amenity list to determine which items to bring with them. You’ll save them lots of hassle if you are specific about things like travel cots, games consoles, speakers and phone chargers, etc.
TravelNest gets your vacation rental seen in all the right places. From luxury villas to country cottages and city apartments, we can effortlessly list your property on over 30 of the best global travel sites including Airbnb, Booking. com, Expedia, HomeAway, TUI and TripAdvisor. It’s free to to sign up – try us today!