Industry insights
When is the best time to book a holiday?
10 Dec 2022
·
By Sophie Eminson
January is typically the busiest time of the year for travellers making holiday bookings – whether that is flights or accommodation. During this period of time, many businesses are fighting to get the attention of those searching for holidays. As a vacation rental host, its important to understand the market and know when is the best time to target guests and get prepared for increased amount of bookings.
When is the best time to book a holiday?
January is historically the busiest month for holiday bookings. Many travellers try to take advantage of fresh starts and new beginnings by planning their holiday getaways early in the year. This backed by popular travel company TUI who experience a surge in bookings every January, particularly amongst European travellers who are fighting the winter blues. Although January can typically be a slow month in terms of tourism, this means there tends to be more discounts available than usual; and prices are often lower than they would be at any other time of year.
Generally speaking, the earlier you book – the better. This way, you’ll have plenty of time to compare prices and find good deals before they disappear. The same goes for off-season travel. Booking ahead can is one of the best ways to book a cheap holiday. We recently summarised the most popular travel trends of 2022, and found that guests are showing a growing preference for booking trips further in advance post-pandemic.
Another great way to save money while booking your holiday is to keep an eye out for deals and discounts from airlines and hotels. Many businesses offer special discounts throughout the year, which could result in significant savings if you know where and when to look. It’s also worth checking out online travel sites such as Airbnb and Vrbo for discounts or deals. Travelnest hosts have access to using promotions and discounts which appeal to all different segments of travellers, including those who want to book in advance.
![](https://framerusercontent.com/images/7T93vsGhIgMyxWzRjdGEQHoL48.png)