What is Vrbo and why it matters for UK holiday let owners

What Vrbo is and how it works

Vrbo is a peer-to-peer marketplace focused exclusively on entire-home holiday rentals. Unlike platforms that also list private rooms or shared accommodation, Vrbo only features full properties such as cottages, apartments and houses. This makes it particularly popular with:

• Families travelling together

• Larger groups

• Guests looking for privacy and space

• Longer holiday stays

Guests search by location, dates and group size, view listings with photos and descriptions, and book directly through the platform. Hosts retain control over pricing, availability, cancellation policies and damage protection options.
Source: Vrbo

How Vrbo differs from other booking platforms

While Vrbo is often compared to Airbnb, there are some important differences that UK hosts should understand:

• Entire properties only: Vrbo does not list shared spaces or individual rooms

• Family-focused demand: Many Vrbo bookings are for multi-bedroom properties and longer stays

• Expedia Group exposure: Listings benefit from Vrbo’s connection to Expedia’s wider travel network

For many hosts, this makes Vrbo an ideal complement to platforms like Airbnb and Booking.com, helping attract a broader mix of guests across the year.
Source: Business Insider

Why Vrbo is valuable for UK holiday let owners

For UK-based hosts, Vrbo offers several advantages:

• Access to international travellers, particularly from Europe and North America

• Strong demand for family-sized properties, often with higher booking values

• Suitability for longer stays, helping reduce turnover and cleaning costs

• Clear host controls around policies and pricing

However, managing Vrbo alongside multiple other platforms can quickly become time-consuming and complex. That’s why many owners choose to list on Vrbo via Travelnest, rather than managing it independently.

Why listing on Vrbo through Travelnest makes sense

Travelnest allows you to list your property on Vrbo as part of a wider distribution strategy, without the admin burden that usually comes with multi-channel hosting.

When you list on Vrbo through Travelnest, you benefit from:

• One central listing, published across Vrbo and 30+ other booking sites

• Synced calendars and pricing, reducing the risk of double bookings

• Consistent property information, so your listing stays accurate everywhere

• Expert support, helping you optimise your listing for Vrbo’s audience

Instead of managing Vrbo in isolation, Travelnest helps you treat it as one powerful channel within a single, streamlined setup.
Source: Travelnest

Tips for performing well on Vrbo

To maximise bookings on Vrbo, successful hosts typically focus on:

• Clear, family-friendly property descriptions

• High-quality photos showing shared living spaces and bedrooms

• Competitive pricing that reflects group and longer-stay demand

• Fast responses and transparent house rules

Travelnest’s Smart Pricing and listing optimisation tools help ensure your Vrbo listing remains competitive and appealing, while our property experts can advise on how to position your home for Vrbo’s core guest base.
Source: Vrbo

How Travelnest supports your Vrbo listing

By listing on Vrbo through Travelnest, you can:

• Reach Vrbo guests without managing another platform manually

• Adjust pricing across all channels from one dashboard

• Keep availability in sync automatically

• Get support from property experts who understand platform-specific demand

Whether you’re new to Vrbo or already listed elsewhere, Travelnest makes it easier to unlock the platform’s benefits while saving time and reducing admin.

Is Vrbo right for your property?

Vrbo works particularly well for:

• Family-sized homes

• Properties sleeping four or more guests

• Holiday lets in popular UK destinations

• Owners looking to attract longer stays

If that sounds like your property, listing on Vrbo through Travelnest could help you reach the right guests while keeping your hosting simple and efficient.

Get in touch with our team or log in to your Travelnest dashboard to list your property on Vrbo and 30+ other booking sites from one place.