Travelnest news
Travelnest Direct Booking Reviews Feature
16 Aug 2023
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By Pamela Sousa
We're excited to introduce the reviews feature for our Direct Booking solution. With this feature, we display all reviews from Airbnb and Booking.com, helping Travelnest customers build their reputation and attract more direct bookings. In this blog post, we'll explain how this new feature works and why reviews are a crucial part of your vacation rental marketing strategy.
How does Travelnest Direct booking solution work?
Every Travelnest customer has a personal Direct website for each property, accessible, manageable, and shareable within their Travelnest account. The Direct page includes a seamlessly integrated live calendar, photo gallery, interactive map, and secure payment system, providing guests with a comprehensive overview of the property. Best of all, it's fully optimised for mobile devices. The information on your Direct page is directly taken from your Travelnest account and automatically updated regularly. With no additional channel fees, you'll only pay a 5% commission, which covers payment processing fees. Travelnest takes care of the hard work, and all you need to do is share the page with potential guests.
How does Travelnest Direct booking reviews feature work?
As a Travelnest customer, you can now view reviews from your Airbnb and Booking.com listings directly on your Direct Booking webpage. This new feature displays feedback from past guests, offering valuable insights to potential guests. We have combined ratings from both platforms to provide an overall star rating out of 5. Additionally, we have gathered and organised all written reviews from Airbnb and Booking.com in one convenient place. To maximise the benefits of this feature, we highly recommend listing your property with Travelnest on both travel sites Airbnb and Booking.com, enabling us to display your existing reviews. Leveraging the power of these reviews can establish trust and credibility with potential guests, increasing the likelihood of attracting bookings.
Why are guest reviews important?
Guest reviews are a crucial part of your marketing strategy to attract more customers. They provide social proof and build trust for other guests to book your vacation home leading to more bookings. According to TripAdvisor, 83% of guests say reviews help them pick the right place to stay. 53% won’t commit to a booking without reading reviews first! Positive reviews also improve your holiday home's ranking on popular booking sites like Airbnb, Expedia, Vrbo, and Booking.com. These platforms use reviews to influence search results, meaning properties with good reviews rank higher. Lastly, good reviews validate that you're providing a great experience for guests while highlighting areas for improvement.
If you're a Travelnest customer, you can find your Direct Booking webpage in your Travelnest account. If you're a new host looking to advertise your property on multiple travel sites and have your direct booking page, sign up for free today and we’ll be happy to maximise the potential of your property.