Marketing tips
Prepare your vacation rental for January bookings
13 Dec 2022
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By Sophie Eminson
2023 is just around the corner, which means that it’s time to start preparing for January bookings. January is typically the most popular month for travellers booking holidays, and 79% of guests say they will be taking a leisure trip in the new year. There’s no better time than now to advertise a holiday rental!
Advertise a holiday home 2023
A month of new beginnings, and for many that includes planning getaways for the year. It is therefore no surprise that January is one of the busiest months of the year for people booking holidays. Preparing your rental prior to the hectic January period will help ensure success and maximize revenue by providing an optimal holiday experience for travellers. If you are an Airbnb host, January is the prime time to start planning and preparing for the upcoming months of tourism. With thousands of travellers looking to book lodgings for 2023, you need to be sure that your rental stands out. It may help to also take a look at our 2023 travel industry predictions!
Use a channel manager software
A channel manager is an online tool that helps property managers and hosts manage multiple booking channels from one centralised place. Property management software makes it easier to list properties in multiple places, as well as manage bookings and availability efficiently. Not only can this help maximize your reach, but it also saves time. Using a channel manager software or similar like Travelnest provides many benefits with only one login to keep. There is no need to have a separate Airbnb login from your Vrbo login! Plus, our expert team have access to insights and data which can help you make smarter decisions about pricing and marketing strategies for your 2023 bookings.
Optimise your listing
Make sure your property advert stands out from the crowd with great-quality photos that capture every angle of its beauty. Aim for a range of over 30 images to give holidaymakers an accurate glimpse into what they can expect when booking. Offering competitive rates to match will also ensure guests find you and guarantee maximum occupancy no matter the season. Finally, let your guests choose from as many amenities as possible. If you don’t already offer pet friendly accommodation, take a look at why Travelnest host Grace has a pet-friendly holiday home.
Winter holiday home maintenance
The winter season brings with it a need for special attention to property maintenance. From checking locks that may have seized up due the cold temperatures, to ensuring leaves and debris are properly disposed of before clogging pipes, there is much preparation necessary as the temperature drops below zero. Household fixtures such as boilers should be checked annually before winter sets in; while pools or hot tubs require prudent care which includes installing pool covers – vital for keeping dirt and debris out during wet weather conditions whilst preserving warmth by helping retain heat when temps drop low. Be sure not to forget regularly monitoring water levels too!