Marketing tips
Key events in Spring 2023 boosting vacation rental demand near you
17 Mar 2023
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By Sophie Eminson
Do you manage a vacation rental in the UK? If so, you’ll be pleased to hear that events taking place this spring are set to provide your property with lots of extra bookings! From exciting music festivals and exhilarating sports tournaments, to once-in-a-lifetime events like the Royal Coronation, there’s something for everyone. Tourists will be travelling in their millions and they'll need somewhere to stay! With increasing tourism rates being seen across the country, now is the perfect time for vacation rental hosts to benefit from increased demand - get ready for an influx of guests! Below, we've rounded up some key events taking place across the UK this spring. If you own a property in one of these areas, get your property set up for booking success ASAP!
The Grand National, Liverpool - 15th April
The Grand National is the world’s most famous horse race, and one of Liverpool’s premier annual sporting events. Held at Aintree Racecourse, it attracts hundreds of thousands of spectators from around the world every year to witness this thrilling spectacle. In 2023, the Grand National will be held on 15th April and promises to be an unforgettable experience. The race will feature an array of the world’s finest horses, jockeys and trainers as they battle it out over 4 miles 514 yards of unrelenting terrain.
The London Marathon, London - 23rd April
The London Marathon is an annual event held every April, and one of the world’s largest marathons in terms of both participants and spectators. The race starts at Greenwich Park in south-east London and finishes on The Mall near Buckingham Palace. In 2023, the London Marathon will be held on 23rd April and will be the 43rd edition of this incredible event. It is expected to attract thousands of runners from around the world, who will have the opportunity to run past many of London’s iconic landmarks. The Marathon promises to be an unforgettable experience for both participants and spectators alike.
Coronation of King Charles III, London - 6th May 2023
On 6th May 2023, London will be witness to a historic event: the coronation of the new English monarch, King Charles III. This ceremony marks the official start of his reign and will take place at Westminster Abbey in front of hundreds of invited guests. The Coronation promises to be an incredible spectacle with all the traditional fanfare and pageantry that comes with such a grand occasion. It will be sure to bring thousands of visitors to London for this momentous event, giving them the opportunity to witness history in the making.
Brighton Fringe Festival, Brighton - 6th May - Sun 28th May 2023
The Brighton Fringe Festival is one of the UK’s largest and most exciting arts festivals, showcasing all kinds of inspiring performances across the city. From theatre to music and comedy, this month-long celebration brings together a wealth of local and international talent for an unmissable event. In May 2023, the Brighton Fringe Festival will return for its 24th edition, running from 6th May to 28th May. Visitors can expect a diverse line-up of events at venues across the city, with something for everyone. From theatre shows to art exhibitions and comedy nights, it promises to be an incredible month of culture and entertainment.
Eurovision, Liverpool - Tue 9th May - 13th May 2023
Eurovision is an iconic music competition held in Europe every year, and one of the most-watched annual television events. In 2023, it will be hosted by Liverpool at the M&S Bank Arena between 9th May – 13th May. The competition will feature a spectacular array of music from around the continent, as well as a series of dazzling stage performances. It promises to be an unforgettable spectacle for both fans and performers alike, with millions tuning in from around the world.
The Chelsea Flower Show, London - 22nd May - 27th May 2023
The Chelsea Flower Show is one of the UK’s most iconic garden events, held annually at the Royal Hospital Chelsea in London. In May 2023, it will return for its 99th edition, bringing a range of incredible floral displays and exhibits to dazzle the crowds. Visitors can expect an array of beautiful gardens, as well as special events and activities throughout the week. From celebrity talks to workshops, it promises to be a unique event that celebrates the beauty of horticulture.
Harry Styles Love on Tour, Coventry - 22nd & 23rd May
Harry Styles will be touring the UK in May 2023, with two dates at Coventry’s Ricoh Arena between 22nd – 23rd May. Fans can expect an electrifying performance full of all his biggest hits as well as some new material from his latest album. It promises to be a magical night for all Harry Styles fans and a night to remember.
Radio One's Big Weekend, Dundee - 26th May - 28th May
Radio 1’s Big Weekend is an annual music festival held in various cities around the UK, and one of Europe’s largest free festivals. In 2023, it will be hosted by Dundee between 26th – 28th May. The event will feature a stellar lineup of international artists as well as local talent from across the region. It promises to be an incredible weekend of music, with something for every type of music fan.
Elton John Farewell Yellow Brick Road Tour, Manchester - 31st May - 3rd June
Elton John has announced his Farewell Yellow Brick Road Tour will be coming to Manchester in May 2023. The tour is set to start on 31st May and run until 3rd June at the Manchester Arena, with two shows planned per evening. The Grammy Award-winning singer-songwriter and global superstar will be performing songs from his incredible back catalogue, spanning five decades of musical hits. It promises to be an unforgettable night for any Elton John fan, as they witness a true music legend in the flesh.
Isle of Man TT, Isle of Man - 3rd June - 10th June
The Isle of Man TT is one of the world’s most exciting and challenging motorcycle races, held annually since 1907. In June 2023, it will return for its 109th edition with a week-long celebration of high-speed racing action. Spectators can witness some of the world’s fastest motorbikes battle it out over the 37.73 mile course, reaching speeds of up to 200mph in a thrilling display of speed and skill. It promises to be an incredible experience for any motorsport fan, with plenty of entertainment off the track too.
Whether you’re looking to expand your rental portfolio or just want to offer something new and exciting, these types of accommodation are sure to make your vacation rental stand out from the crowd. So why not consider adding one of these unique styles to your portfolio and see what a difference it can make?
Good luck!
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