Fill those last few summer dates in your Booking.com calendar

Making social media work for you

Social media is a powerful tool for promoting your vacation rental. It's where people go to discover new places and plan their next getaway. Here's how you can use it to your advantage:

Tap into Facebook groups

Facebook groups dedicated to travel and vacation rentals are gold mines. Share your last-minute availability and make it sound irresistible. Phrases like "last few dates available this summer" create urgency and attract potential guests.

Look for local travel groups or communities where your property is located. Share your listing, mention the available dates, and highlight any special offers. The more specific and engaging your post, the better.

Timing is everything

Knowing when people are looking for a place to stay can give you an edge. Most people plan their vacations during weekends or after work hours. Schedule your posts during these peak times to increase visibility and engagement.

Engage with your audience

Respond to comments and messages promptly. Engage with users who show interest and provide additional information if needed. A friendly and helpful attitude can make all the difference.

Adjust your prices

Sometimes a slight price reduction can be the deciding factor for a potential guest. Here's how you can make smart pricing work for you:

Use Smart pricing tools

Platforms like Travelnest offer Smart Pricing tools that adjust your rates based on demand and competition. This ensures you're offering a deal that's attractive to guests while still being profitable.

Monitor competitor pricing

Keep an eye on what similar properties in your area are charging. If your prices are too high, consider a temporary discount to make your listing more competitive. This small adjustment can make a big difference.

Highlight the deal

Make it clear to potential guests that they're getting a bargain. Phrases like "limited-time offer" or "special summer discount" can create urgency and encourage bookings.

Offer promotions

Promotions can be a great incentive for guests to choose your property. Here are some ideas to get you started:

Discounts for repeat stays

Offer a discount to guests who book a second stay within a certain period. For example, "Book this weekend and get 10% off your next stay." This not only fills your current vacancy but encourages future bookings.

Local experience packages

Partner with local businesses to offer unique experiences. For example, provide a gift card for a nearby restaurant or a discount on local tours. This adds value to the stay and makes your listing more attractive.

Last-minute deals

Promote last-minute deals for your vacant dates. Highlight the benefits of a spontaneous getaway and emphasise the limited availability to create a sense of urgency.

Reconnect with former guests

Your past guests are a valuable resource. They've already experienced your property and may be interested in returning. Here's how to reach out to them:

Send a personalised email

Craft a friendly email reminding them of their previous stay and offering a special discount for a return visit. Personal touches, like mentioning specific details about their last stay, can make the message more compelling.

Update your listing

Make sure your listing is updated with fresh pictures and new information. Highlight any improvements or changes since their last visit. Showcasing new amenities or seasonal activities can entice them to book again.

Leverage positive reviews

Include snippets of positive reviews from their previous stay in your email. This not only reminds them of their great experience but also builds trust and credibility.

Refresh your listing

An updated listing can make your property stand out and attract more bookings. Here's how to keep it fresh:

Add seasonal photos

Update your photos to reflect the summer season. Show off your property's outdoor spaces, nearby attractions, and any summer-specific amenities. High-quality images that capture the essence of the season can make your listing more appealing.

Revise your description

Update your listing description to include summer activities and events. Mention nearby beaches, hiking trails, festivals, or any other attractions that might interest your guests. Tell a seasonal story that draws readers in and makes them want to experience it for themselves.

Optimise for SEO

Use relevant keywords like "Airbnb Host Tips," "Vacation Rental Calendar," and "Last Minute Bookings" throughout your listing. This improves your visibility in search results and attracts guests who are specifically looking for summer getaways.

Do you feel prepared?

Filling those last few summer dates in your Booking.com calendar doesn't have to be stressful. With a combination of social media promotion, smart pricing, enticing promotions, reconnecting with former guests, and refreshing your listing, you can maximize your bookings and make the most of the summer season.

Remember, it's all about being proactive and creative. Implement these strategies, and you'll see those stray dates turn into booked stays in no time.

Happy hosting, and here's to a fully booked summer! If you need more personalised advice or have any questions, feel free to reach out. We're here to help you succeed.