5 Creative Strategies to Increase Summer Holiday Bookings

Offer Promotions and discounts at key times

One way to attract more bookings this summer and keep your property occupied, is by offering discounts and promotions to give you the competitive edge. This can also be a great way to fill up any last-minute vacancies and entice potential guests who may be on the fence about booking. Through the Travelnest channel partners, there are a variety of different promotions and discounts available which you can activate at any point. You can also take advantage of Direct Discounts, allowing you to create bespoke discounts to share with your network and previous guests. 

By offering promotions, you will create a sense of urgency for guests to book your property before it's too late, thus increasing the chances of securing that booking. It's a win-win situation for both you and the guest, as you get to fill up vacancies while they get a great deal on a fantastic vacation rental. So, check out the available options today and watch your bookings soar!

Create an attractive and informative website with eye catching photos of your rental property

As a vacation rental owner, having a website that showcases your property with eye-catching photos and detailed information can make all the difference in attracting potential guests. With the amount of competition out there, it's important to stand out from the crowd and create a website that is both visually appealing and informative. At Travelnest, we’ve done the hard work for you, providing a fully integrated website for your listing! Our Direct Booking solution allows you to easily promote your listings through your very own website, leaving you free to focus on increasing your bookings this summer.

A key feature of your new website is the photography which is worth investing time in to help your guests visualise their stay. For guests coming in the summer, be sure to include images that show light and where possible, surrounding views and attractions to help give that summer vibe. By investing time in your photography, you can show off your rental property in the best light and give guests a real sense of what they can expect when they book with you.

Reach out to travel bloggers in your area to get exposure for your rental property

This summer, why not consider reaching out to travel bloggers in your area to stay ahead of the competition? These bloggers often have a loyal following and can help promote your rental property to their readers. Start by doing some research and identifying bloggers who specialise in your area or listing style. Reach out to them with a personalised message, offering them the opportunity to come stay at your rental in exchange for a review or feature on their blog. This can be a great way to generate new interest in your property and increase your visibility in the industry.

Use smart pricing to stay competitive

It's crucial to stay competitive in the summer and keep occupancy rates high. One way to achieve this is through smart pricing. Smart pricing involves using software to continuously adjust your rental rates based on a range of different factors, such as location, demand, and seasonality. By implementing smart pricing, you can ensure that your rates are always optimised to attract bookings while still maximising your revenue. It's a highly effective strategy, and available for all Travelnest members, so why not harness the power of smart pricing to give your vacation rental a competitive edge?

Take advantage of local events

Over the summer months there’s a whole host of events taking place which you can use to your advantage to attract new bookings over the summer holidays. By bringing together the ideas above, you can align your listing to any events taking place locally. Reference the events in your listing description to maximise the relevance to anyone looking for accommodation specifically for those events. Where possible, include photos of relevant events to help inspire potential guests and leave them with no doubt that your listing is what they’re looking for. And finally, activate any discounts or promotions in the lead up to local events to help make your listing as appealing as possible.