Marketing tips

Using social media to boost vacation rental bookings

19 Feb 2023

·

By Sophie Eminson

Join the millions of hosts who are taking advantage of social media to maximise vacation rentals bookings. Once you have decided on your target audience and the social media platforms that you want to use, as well as created business branding (such as profile photos and logos), it’s time to start crafting content. You can use your Travelnest Direct link to utilise each social media platform to their full potential, which you can find in the Travelnest Direct area of your account.

Using social media to promote your Direct listing

It’s easy to share your Travelnest Direct link across all of the social media platforms to quickly acquire more bookings with reduced commission rates. All you need to do is copy your unique link from your Travelnest account. Although it’s possible to paste your link in to a post on most channels, it’s important to keep in mind that you cannot add a hyperlink to an Instagram post. One way to get around this is to use the link in bio feature. This can act as an easy and effective way to increase bookings for your vacation rental, as it is one of the first thing users will see upon landing on your page. Therefore, your page should look as good as possible to ensure guests click the link and book! If used correctly, social media can be an incredibly powerful tool when attempting to drive more traffic to your vacation rental and increase bookings. Here are some tips on how to achieve this…

What should I post on social media?

Use high quality images of your property, behind-the-scenes photos, and guest testimonials. Mix it up with local attractions to keep the content fresh, engaging and consistent. Ensure you have a bank of content ready to use, but if you are running out of imagery, you can also consider use text posts. Content calendars make it easy to anticipate, create, and schedule posts ahead of time; as well as plan the content you’re going to be using. Following the rise of TikTok, video content has exploded in popularity and engagement on social media. As more platforms are supporting short and long-form videos, businesses are finding it easier to create and perfect eye-catching content quickly and easily. Create an immersive experience for followers that will inspire and motivate them to want to go on a vacation and explore!

How to engage with other social media users

It’s important to follow the right accounts in order to get your business name out there. Following relevant industry profiles as well as people who could be potential guests will help build your own following. Always respond to comments and messages promptly, and engage in conversations with your followers and other accounts. This allows you to build a relationship with your audience and makes them more likely to book with you in the future. Depending on how social media is working out for you, you may also want to consider collaborating with local influencers. Partnering with influencers or well-known local accounts can help promote your property to a larger audience. Another option is to use paid social media ads. Paid social media ads can be a powerful tool for boosting visibility, increasing bookings, and targeting potential customers. With the ability to target users based on demographics and interests, businesses can maximise their reach and create highly targeted campaigns that will lead to higher conversion rates by only putting a small amount of spend behind your posts.

Analyse your social media performance

We recommend switching your social media accounts to a business page. Business accounts give you access to a range of tools and features to help promote your vacation rental. You’ll be able to understand who is visiting your profile, track impressions and see insights into how people are interacting with your content. This helps target the audiences most likely to be interested in your rental and what they are engaging with most. By doing this you can regularly review your social media performance and make adjustments as necessary. Use analytics and data to determine which posts perform best, and make changes to your strategy as needed. You should also keep on top of your account and making sure it’s always up to date with the correct info, and that links such as your Direct link, are working as they should be.

What if I don't have social media accounts?

We know not everyone uses social media. That’s why we recommend running ads on sites Google to help you secure bookings at a relatively low cost. By advertising on platforms like Google, you can reach a wider audience of potential guests who are actively searching for vacation rental options. One of the biggest advantages of paid advertising is the ability to target specific keywords related to vacation rentals and geographic locations. This means that your ads are shown to users who are actively searching for those types of properties in our area, increasing the likelihood that they will book with you. Overall, running ads on sites like Google can help you reach a larger audience of potential guests and secure bookings at a relatively low cost. So, if you’re looking to maximise your bookings and minimise your expenses, we highly recommend considering these advertising options. Check out this handy Google ads guide


Marketing tips

Using social media to boost vacation rental bookings

19 Feb 2023

·

By Sophie Eminson

Join the millions of hosts who are taking advantage of social media to maximise vacation rentals bookings. Once you have decided on your target audience and the social media platforms that you want to use, as well as created business branding (such as profile photos and logos), it’s time to start crafting content. You can use your Travelnest Direct link to utilise each social media platform to their full potential, which you can find in the Travelnest Direct area of your account.

Using social media to promote your Direct listing

It’s easy to share your Travelnest Direct link across all of the social media platforms to quickly acquire more bookings with reduced commission rates. All you need to do is copy your unique link from your Travelnest account. Although it’s possible to paste your link in to a post on most channels, it’s important to keep in mind that you cannot add a hyperlink to an Instagram post. One way to get around this is to use the link in bio feature. This can act as an easy and effective way to increase bookings for your vacation rental, as it is one of the first thing users will see upon landing on your page. Therefore, your page should look as good as possible to ensure guests click the link and book! If used correctly, social media can be an incredibly powerful tool when attempting to drive more traffic to your vacation rental and increase bookings. Here are some tips on how to achieve this…

What should I post on social media?

Use high quality images of your property, behind-the-scenes photos, and guest testimonials. Mix it up with local attractions to keep the content fresh, engaging and consistent. Ensure you have a bank of content ready to use, but if you are running out of imagery, you can also consider use text posts. Content calendars make it easy to anticipate, create, and schedule posts ahead of time; as well as plan the content you’re going to be using. Following the rise of TikTok, video content has exploded in popularity and engagement on social media. As more platforms are supporting short and long-form videos, businesses are finding it easier to create and perfect eye-catching content quickly and easily. Create an immersive experience for followers that will inspire and motivate them to want to go on a vacation and explore!

How to engage with other social media users

It’s important to follow the right accounts in order to get your business name out there. Following relevant industry profiles as well as people who could be potential guests will help build your own following. Always respond to comments and messages promptly, and engage in conversations with your followers and other accounts. This allows you to build a relationship with your audience and makes them more likely to book with you in the future. Depending on how social media is working out for you, you may also want to consider collaborating with local influencers. Partnering with influencers or well-known local accounts can help promote your property to a larger audience. Another option is to use paid social media ads. Paid social media ads can be a powerful tool for boosting visibility, increasing bookings, and targeting potential customers. With the ability to target users based on demographics and interests, businesses can maximise their reach and create highly targeted campaigns that will lead to higher conversion rates by only putting a small amount of spend behind your posts.

Analyse your social media performance

We recommend switching your social media accounts to a business page. Business accounts give you access to a range of tools and features to help promote your vacation rental. You’ll be able to understand who is visiting your profile, track impressions and see insights into how people are interacting with your content. This helps target the audiences most likely to be interested in your rental and what they are engaging with most. By doing this you can regularly review your social media performance and make adjustments as necessary. Use analytics and data to determine which posts perform best, and make changes to your strategy as needed. You should also keep on top of your account and making sure it’s always up to date with the correct info, and that links such as your Direct link, are working as they should be.

What if I don't have social media accounts?

We know not everyone uses social media. That’s why we recommend running ads on sites Google to help you secure bookings at a relatively low cost. By advertising on platforms like Google, you can reach a wider audience of potential guests who are actively searching for vacation rental options. One of the biggest advantages of paid advertising is the ability to target specific keywords related to vacation rentals and geographic locations. This means that your ads are shown to users who are actively searching for those types of properties in our area, increasing the likelihood that they will book with you. Overall, running ads on sites like Google can help you reach a larger audience of potential guests and secure bookings at a relatively low cost. So, if you’re looking to maximise your bookings and minimise your expenses, we highly recommend considering these advertising options. Check out this handy Google ads guide


Marketing tips

Using social media to boost vacation rental bookings

19 Feb 2023

·

By Sophie Eminson

Join the millions of hosts who are taking advantage of social media to maximise vacation rentals bookings. Once you have decided on your target audience and the social media platforms that you want to use, as well as created business branding (such as profile photos and logos), it’s time to start crafting content. You can use your Travelnest Direct link to utilise each social media platform to their full potential, which you can find in the Travelnest Direct area of your account.

Using social media to promote your Direct listing

It’s easy to share your Travelnest Direct link across all of the social media platforms to quickly acquire more bookings with reduced commission rates. All you need to do is copy your unique link from your Travelnest account. Although it’s possible to paste your link in to a post on most channels, it’s important to keep in mind that you cannot add a hyperlink to an Instagram post. One way to get around this is to use the link in bio feature. This can act as an easy and effective way to increase bookings for your vacation rental, as it is one of the first thing users will see upon landing on your page. Therefore, your page should look as good as possible to ensure guests click the link and book! If used correctly, social media can be an incredibly powerful tool when attempting to drive more traffic to your vacation rental and increase bookings. Here are some tips on how to achieve this…

What should I post on social media?

Use high quality images of your property, behind-the-scenes photos, and guest testimonials. Mix it up with local attractions to keep the content fresh, engaging and consistent. Ensure you have a bank of content ready to use, but if you are running out of imagery, you can also consider use text posts. Content calendars make it easy to anticipate, create, and schedule posts ahead of time; as well as plan the content you’re going to be using. Following the rise of TikTok, video content has exploded in popularity and engagement on social media. As more platforms are supporting short and long-form videos, businesses are finding it easier to create and perfect eye-catching content quickly and easily. Create an immersive experience for followers that will inspire and motivate them to want to go on a vacation and explore!

How to engage with other social media users

It’s important to follow the right accounts in order to get your business name out there. Following relevant industry profiles as well as people who could be potential guests will help build your own following. Always respond to comments and messages promptly, and engage in conversations with your followers and other accounts. This allows you to build a relationship with your audience and makes them more likely to book with you in the future. Depending on how social media is working out for you, you may also want to consider collaborating with local influencers. Partnering with influencers or well-known local accounts can help promote your property to a larger audience. Another option is to use paid social media ads. Paid social media ads can be a powerful tool for boosting visibility, increasing bookings, and targeting potential customers. With the ability to target users based on demographics and interests, businesses can maximise their reach and create highly targeted campaigns that will lead to higher conversion rates by only putting a small amount of spend behind your posts.

Analyse your social media performance

We recommend switching your social media accounts to a business page. Business accounts give you access to a range of tools and features to help promote your vacation rental. You’ll be able to understand who is visiting your profile, track impressions and see insights into how people are interacting with your content. This helps target the audiences most likely to be interested in your rental and what they are engaging with most. By doing this you can regularly review your social media performance and make adjustments as necessary. Use analytics and data to determine which posts perform best, and make changes to your strategy as needed. You should also keep on top of your account and making sure it’s always up to date with the correct info, and that links such as your Direct link, are working as they should be.

What if I don't have social media accounts?

We know not everyone uses social media. That’s why we recommend running ads on sites Google to help you secure bookings at a relatively low cost. By advertising on platforms like Google, you can reach a wider audience of potential guests who are actively searching for vacation rental options. One of the biggest advantages of paid advertising is the ability to target specific keywords related to vacation rentals and geographic locations. This means that your ads are shown to users who are actively searching for those types of properties in our area, increasing the likelihood that they will book with you. Overall, running ads on sites like Google can help you reach a larger audience of potential guests and secure bookings at a relatively low cost. So, if you’re looking to maximise your bookings and minimise your expenses, we highly recommend considering these advertising options. Check out this handy Google ads guide


Marketing tips

Using social media to boost vacation rental bookings

19 Feb 2023

·

By Sophie Eminson

Join the millions of hosts who are taking advantage of social media to maximise vacation rentals bookings. Once you have decided on your target audience and the social media platforms that you want to use, as well as created business branding (such as profile photos and logos), it’s time to start crafting content. You can use your Travelnest Direct link to utilise each social media platform to their full potential, which you can find in the Travelnest Direct area of your account.

Using social media to promote your Direct listing

It’s easy to share your Travelnest Direct link across all of the social media platforms to quickly acquire more bookings with reduced commission rates. All you need to do is copy your unique link from your Travelnest account. Although it’s possible to paste your link in to a post on most channels, it’s important to keep in mind that you cannot add a hyperlink to an Instagram post. One way to get around this is to use the link in bio feature. This can act as an easy and effective way to increase bookings for your vacation rental, as it is one of the first thing users will see upon landing on your page. Therefore, your page should look as good as possible to ensure guests click the link and book! If used correctly, social media can be an incredibly powerful tool when attempting to drive more traffic to your vacation rental and increase bookings. Here are some tips on how to achieve this…

What should I post on social media?

Use high quality images of your property, behind-the-scenes photos, and guest testimonials. Mix it up with local attractions to keep the content fresh, engaging and consistent. Ensure you have a bank of content ready to use, but if you are running out of imagery, you can also consider use text posts. Content calendars make it easy to anticipate, create, and schedule posts ahead of time; as well as plan the content you’re going to be using. Following the rise of TikTok, video content has exploded in popularity and engagement on social media. As more platforms are supporting short and long-form videos, businesses are finding it easier to create and perfect eye-catching content quickly and easily. Create an immersive experience for followers that will inspire and motivate them to want to go on a vacation and explore!

How to engage with other social media users

It’s important to follow the right accounts in order to get your business name out there. Following relevant industry profiles as well as people who could be potential guests will help build your own following. Always respond to comments and messages promptly, and engage in conversations with your followers and other accounts. This allows you to build a relationship with your audience and makes them more likely to book with you in the future. Depending on how social media is working out for you, you may also want to consider collaborating with local influencers. Partnering with influencers or well-known local accounts can help promote your property to a larger audience. Another option is to use paid social media ads. Paid social media ads can be a powerful tool for boosting visibility, increasing bookings, and targeting potential customers. With the ability to target users based on demographics and interests, businesses can maximise their reach and create highly targeted campaigns that will lead to higher conversion rates by only putting a small amount of spend behind your posts.

Analyse your social media performance

We recommend switching your social media accounts to a business page. Business accounts give you access to a range of tools and features to help promote your vacation rental. You’ll be able to understand who is visiting your profile, track impressions and see insights into how people are interacting with your content. This helps target the audiences most likely to be interested in your rental and what they are engaging with most. By doing this you can regularly review your social media performance and make adjustments as necessary. Use analytics and data to determine which posts perform best, and make changes to your strategy as needed. You should also keep on top of your account and making sure it’s always up to date with the correct info, and that links such as your Direct link, are working as they should be.

What if I don't have social media accounts?

We know not everyone uses social media. That’s why we recommend running ads on sites Google to help you secure bookings at a relatively low cost. By advertising on platforms like Google, you can reach a wider audience of potential guests who are actively searching for vacation rental options. One of the biggest advantages of paid advertising is the ability to target specific keywords related to vacation rentals and geographic locations. This means that your ads are shown to users who are actively searching for those types of properties in our area, increasing the likelihood that they will book with you. Overall, running ads on sites like Google can help you reach a larger audience of potential guests and secure bookings at a relatively low cost. So, if you’re looking to maximise your bookings and minimise your expenses, we highly recommend considering these advertising options. Check out this handy Google ads guide


Marketing tips

Using social media to boost vacation rental bookings

19 Feb 2023

·

By Sophie Eminson

Join the millions of hosts who are taking advantage of social media to maximise vacation rentals bookings. Once you have decided on your target audience and the social media platforms that you want to use, as well as created business branding (such as profile photos and logos), it’s time to start crafting content. You can use your Travelnest Direct link to utilise each social media platform to their full potential, which you can find in the Travelnest Direct area of your account.

Using social media to promote your Direct listing

It’s easy to share your Travelnest Direct link across all of the social media platforms to quickly acquire more bookings with reduced commission rates. All you need to do is copy your unique link from your Travelnest account. Although it’s possible to paste your link in to a post on most channels, it’s important to keep in mind that you cannot add a hyperlink to an Instagram post. One way to get around this is to use the link in bio feature. This can act as an easy and effective way to increase bookings for your vacation rental, as it is one of the first thing users will see upon landing on your page. Therefore, your page should look as good as possible to ensure guests click the link and book! If used correctly, social media can be an incredibly powerful tool when attempting to drive more traffic to your vacation rental and increase bookings. Here are some tips on how to achieve this…

What should I post on social media?

Use high quality images of your property, behind-the-scenes photos, and guest testimonials. Mix it up with local attractions to keep the content fresh, engaging and consistent. Ensure you have a bank of content ready to use, but if you are running out of imagery, you can also consider use text posts. Content calendars make it easy to anticipate, create, and schedule posts ahead of time; as well as plan the content you’re going to be using. Following the rise of TikTok, video content has exploded in popularity and engagement on social media. As more platforms are supporting short and long-form videos, businesses are finding it easier to create and perfect eye-catching content quickly and easily. Create an immersive experience for followers that will inspire and motivate them to want to go on a vacation and explore!

How to engage with other social media users

It’s important to follow the right accounts in order to get your business name out there. Following relevant industry profiles as well as people who could be potential guests will help build your own following. Always respond to comments and messages promptly, and engage in conversations with your followers and other accounts. This allows you to build a relationship with your audience and makes them more likely to book with you in the future. Depending on how social media is working out for you, you may also want to consider collaborating with local influencers. Partnering with influencers or well-known local accounts can help promote your property to a larger audience. Another option is to use paid social media ads. Paid social media ads can be a powerful tool for boosting visibility, increasing bookings, and targeting potential customers. With the ability to target users based on demographics and interests, businesses can maximise their reach and create highly targeted campaigns that will lead to higher conversion rates by only putting a small amount of spend behind your posts.

Analyse your social media performance

We recommend switching your social media accounts to a business page. Business accounts give you access to a range of tools and features to help promote your vacation rental. You’ll be able to understand who is visiting your profile, track impressions and see insights into how people are interacting with your content. This helps target the audiences most likely to be interested in your rental and what they are engaging with most. By doing this you can regularly review your social media performance and make adjustments as necessary. Use analytics and data to determine which posts perform best, and make changes to your strategy as needed. You should also keep on top of your account and making sure it’s always up to date with the correct info, and that links such as your Direct link, are working as they should be.

What if I don't have social media accounts?

We know not everyone uses social media. That’s why we recommend running ads on sites Google to help you secure bookings at a relatively low cost. By advertising on platforms like Google, you can reach a wider audience of potential guests who are actively searching for vacation rental options. One of the biggest advantages of paid advertising is the ability to target specific keywords related to vacation rentals and geographic locations. This means that your ads are shown to users who are actively searching for those types of properties in our area, increasing the likelihood that they will book with you. Overall, running ads on sites like Google can help you reach a larger audience of potential guests and secure bookings at a relatively low cost. So, if you’re looking to maximise your bookings and minimise your expenses, we highly recommend considering these advertising options. Check out this handy Google ads guide


Marketing tips

Using social media to boost vacation rental bookings

19 Feb 2023

·

By Sophie Eminson

Join the millions of hosts who are taking advantage of social media to maximise vacation rentals bookings. Once you have decided on your target audience and the social media platforms that you want to use, as well as created business branding (such as profile photos and logos), it’s time to start crafting content. You can use your Travelnest Direct link to utilise each social media platform to their full potential, which you can find in the Travelnest Direct area of your account.

Using social media to promote your Direct listing

It’s easy to share your Travelnest Direct link across all of the social media platforms to quickly acquire more bookings with reduced commission rates. All you need to do is copy your unique link from your Travelnest account. Although it’s possible to paste your link in to a post on most channels, it’s important to keep in mind that you cannot add a hyperlink to an Instagram post. One way to get around this is to use the link in bio feature. This can act as an easy and effective way to increase bookings for your vacation rental, as it is one of the first thing users will see upon landing on your page. Therefore, your page should look as good as possible to ensure guests click the link and book! If used correctly, social media can be an incredibly powerful tool when attempting to drive more traffic to your vacation rental and increase bookings. Here are some tips on how to achieve this…

What should I post on social media?

Use high quality images of your property, behind-the-scenes photos, and guest testimonials. Mix it up with local attractions to keep the content fresh, engaging and consistent. Ensure you have a bank of content ready to use, but if you are running out of imagery, you can also consider use text posts. Content calendars make it easy to anticipate, create, and schedule posts ahead of time; as well as plan the content you’re going to be using. Following the rise of TikTok, video content has exploded in popularity and engagement on social media. As more platforms are supporting short and long-form videos, businesses are finding it easier to create and perfect eye-catching content quickly and easily. Create an immersive experience for followers that will inspire and motivate them to want to go on a vacation and explore!

How to engage with other social media users

It’s important to follow the right accounts in order to get your business name out there. Following relevant industry profiles as well as people who could be potential guests will help build your own following. Always respond to comments and messages promptly, and engage in conversations with your followers and other accounts. This allows you to build a relationship with your audience and makes them more likely to book with you in the future. Depending on how social media is working out for you, you may also want to consider collaborating with local influencers. Partnering with influencers or well-known local accounts can help promote your property to a larger audience. Another option is to use paid social media ads. Paid social media ads can be a powerful tool for boosting visibility, increasing bookings, and targeting potential customers. With the ability to target users based on demographics and interests, businesses can maximise their reach and create highly targeted campaigns that will lead to higher conversion rates by only putting a small amount of spend behind your posts.

Analyse your social media performance

We recommend switching your social media accounts to a business page. Business accounts give you access to a range of tools and features to help promote your vacation rental. You’ll be able to understand who is visiting your profile, track impressions and see insights into how people are interacting with your content. This helps target the audiences most likely to be interested in your rental and what they are engaging with most. By doing this you can regularly review your social media performance and make adjustments as necessary. Use analytics and data to determine which posts perform best, and make changes to your strategy as needed. You should also keep on top of your account and making sure it’s always up to date with the correct info, and that links such as your Direct link, are working as they should be.

What if I don't have social media accounts?

We know not everyone uses social media. That’s why we recommend running ads on sites Google to help you secure bookings at a relatively low cost. By advertising on platforms like Google, you can reach a wider audience of potential guests who are actively searching for vacation rental options. One of the biggest advantages of paid advertising is the ability to target specific keywords related to vacation rentals and geographic locations. This means that your ads are shown to users who are actively searching for those types of properties in our area, increasing the likelihood that they will book with you. Overall, running ads on sites like Google can help you reach a larger audience of potential guests and secure bookings at a relatively low cost. So, if you’re looking to maximise your bookings and minimise your expenses, we highly recommend considering these advertising options. Check out this handy Google ads guide


Start, promote, and manage your rental property with Travelnest

  • Global exposure

  • Guest messaging

  • Payment processing

  • Smart pricing

  • Calendar sync

  • Travelnest Direct

  • On-hand support

  • Management dashboard

Start, promote, and manage your rental property with Travelnest

  • Global exposure

  • Guest messaging

  • Payment processing

  • Smart pricing

  • Calendar sync

  • Travelnest Direct

  • On-hand support

  • Management dashboard