How to capitalise on local events

The first step is to research what’s going on in your local area and find out which events might attract potential guests. Types of events to look out for include: music festivals and gigs, sporting fixtures, national holidays or business conferences. Many cities have websites dedicated specifically for this purpose. You can also research any major organisations located in the area, such as music venues, universities, sports teams, etc., and check their websites for upcoming events. It’s also helpful to join local Facebook groups or follow hashtags related to your city on Twitter and Instagram in order to stay up-to-date on any event announcements. 

Use Smart Pricing

Having these local events in mind will help with making recommendations to guests and knowing how busy your local area is going to be. Although it’s good to keep abreast of what’s going on in your local area, Smart Pricing can help you eliminate the lengthy process of researching and the manual work. Smart Pricing adjusts your nightly rates to ensure you’re getting the price for your rental. Our Smart Pricing tool considers the following factors to understand the demand for your specific local market and automatically update your rates: Local concerts, sporting events, professional conferences, festivals, etc. Attendance of events.
Bank holidays, school holidays and observances. Day of the week and time of the year. Availability of hotels and short-term rentals. Pricing and occupancy of comparable properties.

Marketing your vacation rental effectively

Once you’ve identified some local events and set your pricing rates for your vacation rental business, it’s time to start promoting! Try targeting people who are searching for accommodation near the event venue—you can do this through paid advertising on Google or social media ads. If you use your own business social media or website, you can also create content around the event (e.g., blog posts, videos or social media posts) that highlights the benefits of renting with you instead of booking a hotel room. Our new Travelnest Direct tool can also help with this. Be sure to include relevant keywords so that anyone searching online for accommodations will find your listing quickly and easily!