Best Destinations to Buy a Holiday Home in Europe

There’s no better time than now to buy a holiday home in Europe if you are looking to invest in a holiday let. Demand for global travel, particularly self-contained accommodation, is increasing rapidly. Data from short-term rental analytics provider AirDNA shows tourist levels to be 25% higher than last year. In addition, AirDNA also found that last year was the best year ever for the short-term vacation rental industry. Guest preferences have changed as an effect of Covid19, with the results of a survey by STR showing that more holiday-makers choosing to book self-contained accommodation rather than hotels. We’ve rounded up the best places to buy a property for summer in Europe, from a beachfront villa in Majorca to a historical townhouse in the French capital, read on for more inspiration.  

By Kate Wilkinson, Content Marketing Executive 

Paris, France

France is a great destination to invest in a holiday home, particularly in the capital Paris, which is one of the most popular tourist cities in Europe. The city is experiencing a surge in tourism so far in 2022, which is hardly surprising based on its reputation. There are currently 20% more tourists visiting the city, and the Eiffel Tower is close to daily capacity with 22,000 guests visiting per day. If the iconic landmark is something you really want to see, consider choosing an Airbnb with Eiffel Tower views so you can watch the midnight light show from the comfort of your own accommodation. Other top Paris landmarks include:

  • The Louvre
  • Versailles Castle Garden
  • Sainte-Chapelle Cathedral
  • Notre Dame Cathedral


In addition to the sightseeing, Paris offers many great activities all year round. Expect to see events such as Bastille day and Paris Saint Germain matches bringing the city alive, you can discover even more events in the Paris Time Out guide. Paris is also home of the most visited theme park, and only Disneyland, in Europe. There really is something for everyone, and the city can be easily reached by Eurostar from the UK, and flights all over the continent.

Balaeric Islands, Spain

Spain is a popular country to buy a holiday home abroad, as well as for tourists visiting. With its good weather and delicious food, it’s no wonder why so many people choose to spend their summer holiday in this country. The Balearic islands are particularly popular with tourists due to being perfect for sunbathing, hiking, cycling; and the beautiful towns that dot these islands are the perfect place to relax. Majorca, Menorca and Ibiza holidays all have so much to offer – it’s hard to choose which island is best! 

Out of the three islands, buying a property in Majorca is the best investment as it has low house prices and high tourist numbers. If you’re undecided on whether you want to browse villas for sale in Mallorca or apartments to buy in Spain, you can find out more about the average cost of a place in the different areas of the islands here.

Tuscany, Italy

Visitors from all over the world travel to Italy in the summer months so expect to see full occupancy as a host. The Tuscany region of Italy is very diverse, travellers can enjoy urban city life in the cities of Pisa and Florence, and the beauty of nature in the Tuscan hills. An apartment in Pisa or a villa in Tuscany southern region are both a great investment for hosts; and guests can explore the region easily by renting a car and having a place to park. 

Arguably the best way for guests to experience the region however, is to stay in one of the many stunning farmhouses which are unique to the area, known as agriturismi by locals. Tourists like to enjoy the Italian cuisine and Tuscan wine from a local vineyard in their very own Tuscany farm stay. Before searching for a property for sale in Tuscany, you may want to find out more about each area and the best places to buy in this guide by Country Life.

Santorini, Greece

Greece boasts fantastic weather all year long, particularly on the southern islands. Santorini is one of the most popular Greek islands, located in the southern Aegean Sea, and known for its many beautiful white houses with blue roofs built right on the edge of cliffs. Arguably one of the most beautiful places in the world, visitors travel from all over the world to stay in these iconic buildings, and it’s also a popular destination for tourists traveling for weddings.

When it comes to buying a property in Greece, World Guides support that Santorini is an easy leader in this department, and notes the fact that the outside world has taken such a strong interest in Santorini indicates that international infrastructure and English language ability is well developed, making it perfect for holiday-goers. Though the property prices are higher than other areas of Greece, you’re guaranteed to get a good return on investment due to the international attraction and unique selling point. A private house with a pool in Santorini is your best bet for a holiday rental, and the most desirable part of the island to stay in is the north coast, an example being the town of Oia.

Split, Croatia

For those who want to get away from the hustle and bustle of everyday life, Croatia is the ideal match for tourists. The country is known for its breath-taking island terrain and historical landmarks. Split, the second largest city, is a great hub for exploring the Dalmatian coastline. The Old Town and city centre of Split are populated by historic buildings, so staying in an Airbnb in Split rather than a hotel, will offer more space and extra comfort; as well as character. It is also predicted that travellers get the best value for money in apartments in Split, rather than hotels, making it one of the best places to invest in a holiday home in Croatia. 

TravelNest helps vacation rental owners all over the world advertise on Airbnb,, VRBO and almost 30 other channels. If you’re new to hosting or looking to fill occupancy for the summer months and get expert advice on how to market a holiday home, TravelNest could be the answer! Sign up for free today, and check out our top 10 destinations to buy a holiday home in the UK blog.

Find out more about TravelNest

TravelNest gets your property seen in all the right places. We can list your property on over 30 of the best booking channels including Airbnb, Booking. com, Expedia, Tripadvisor and Vrbo.